Ethics in product marketing: a bibliometric analysis

Kamila, Manoj Kumar; Jasrotia, Sahil Singh

doi:10.1007/s13520-023-00168-3

Cited by 10 publications

(5 citation statements)

References 85 publications

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“…A thorough comprehension of the topic facilitates the resolution of researchrelated dilemmas, thereby enhancing the credibility of the subsequent report. This analysis determines the optimal path for accomplishing research goals (Kamila & Jasrotia, 2023). For instance, if empirical evidence indicates that one characteristic is a more reliable indicator of a medical condition than another, the former should be the focus of future research.…”

Section: Methodology: Exploratory Mixed Methods Case Studymentioning

confidence: 99%

The Impact of Political Correctness On Brand Image And Purchase Intentions (Applied On Birel Egypt)

Tawifk,

El-Deeb,

Zaazou

et al. 2023

MSA-Management Sciences Journal

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This study investigates the correlation between viewer demographics and the perception of political correctness in advertising, and its impact on brand image and purchase intentions. Using a mixed methods case study research approach, we conducted brand manager interviews, 17 consumer interviews, and a survey with n = 296 participants, all of whom were familiar with the non-alcoholic beer brand Birell. Our analysis examined the relationship between demographic variables and the perceptions of political correctness. Our findings indicate a statistically significant correlation between perceived political correctness in advertising and brand image. Furthermore, we observed a negative correlation between political correctness and purchase intention. The results are significant given the variety of consumer social and moral values that exist in Egypt. The paper proposes marketing policy implications and recommendations for organizations, advising the use of tag lines more suitably and avoiding endorsing actions perceived as reinforcing gender roles when targeting specific gendered product consumers.

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Section: Methodology: Exploratory Mixed Methods Case Studymentioning

confidence: 99%

The Impact of Political Correctness On Brand Image And Purchase Intentions (Applied On Birel Egypt)

Tawifk,

El-Deeb,

Zaazou

et al. 2023

MSA-Management Sciences Journal

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“…Acknowledging and addressing privacy and security concerns is paramount. Establishing ethical guidelines for data use and implementing robust security measures are essential steps to build trust among consumers and stakeholders (Kamila and Jasrotia, 2023). Compliance with local data protection regulations is crucial.…”

Section: Exploration Of African Market Dynamics Of Big Data In Fmcg S...mentioning

confidence: 99%

Review of Big Data in FMCG Supply Chains: U.S. Company Strategies and Applications for the African Market

Osato Itohan Oriekhoe,

Bankole Ibrahim Ashiwaju,

Kelechi Chidiebere Ihemereze

et al. 2024

Int. j. manag. entrep. res

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This review explores the strategic utilization of Big Data in Fast-Moving Consumer Goods (FMCG) supply chains, shedding light on the approaches adopted by U.S. companies and the potential applications for the evolving African market. As technology transforms the landscape of supply chain management, U.S. companies are at the forefront of leveraging Big Data analytics to optimize efficiency, enhance visibility, and respond dynamically to consumer demands. The analysis delves into the specific strategies employed by U.S. FMCG companies, ranging from predictive analytics for demand forecasting to real-time tracking for logistics optimization. Furthermore, the review investigates the adaptability and relevance of these strategies to the unique challenges and opportunities presented by the African market. The exploration of successful case studies, challenges, and potential solutions provides valuable insights for both U.S. companies seeking to expand into Africa and local businesses aiming to harness the power of Big Data for improved FMCG supply chain management. The findings contribute to the ongoing discourse on the intersection of technology, global supply chains, and the transformative potential of Big Data in shaping the future of FMCG distribution across continents. Keywords: Big Data, Fast-Moving Consumer Goods, Analytics, Supply Chain Optimization, Demand Forecasting, Consumer-Centric, Data Security, Ethical Considerations.

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“…Nonetheless, bibliometric analysis is an established research method that is gaining popularity in business and management research, such as omnichannel marketing (Lopes et al, 2021), logistics and supply chain (Akbari & Do, 2021), green supply chain management (Fahimnia et al, 2015), tourism management (Michael Hall, 2011), and social entrepreneurship (Rey‐Martí et al, 2016). Moreover, several marketing and consumer behavior studies have used Biblioshiny for bibliometric analysis, including food and beverage marketing (Sharma & Silal, 2023), product marketing (Kamila & Jasrotia, 2023), customer engagement in the context of international marketing (Srivastava & Sivaramakrishnan, 2022), omnichannel retailing (Mahadevan & Joshi, 2022), big data analytics in manufacturing (Sahoo, 2021), and influencer marketing (Abhishek & Srivastava, 2021; Tanwar et al, 2022).…”

Section: Conceptual Background and Related Workmentioning

confidence: 99%

Developing trends in showrooming, webrooming, and omnichannel shopping behaviors: Performance analysis, conceptual mapping, and future directions

Halibas

Nguyen

Akbari

et al. 2023

J of Consumer Behaviour

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In an omnichannel era, businesses and marketers need insights into the dynamics of customer shopping behaviors, particularly the interplay between omnichannel, showrooming, and webrooming behaviors. This study investigates the evolution and trends of the research and channel shopping behaviors (RCSB) domain, spanning from 1998 to 2022, including the Covid‐19 era. The study performed a bibliometric review of 500 papers in the Scopus database. The performance analysis reveals an annual growth rate of nearly 16%, with average citations per document of 44, indicating sustained and growing research interest. Science mapping revealed five distinct cluster themes, including showrooming and webrooming in multi‐ and omni‐channel contexts; consumer behavior in online retail and shopping; customer satisfaction and trust in multi‐channel retailing; mobile commerce in a multi‐channel environment; and the interplay between online shopping, channel choice, and supply chain management. Furthermore, topics, such as showrooming, e‐commerce, retailing, and omnichannel retailing, remain popular before and during the pandemic, as seen in the thematic evolution. Our examination of the thematic maps revealed various topics that gained significance during the pandemic, such as multichannel, channel choice, customer experience, social commerce, purchase behavior, and covid‐19. Among these, the thematic maps indicate that customer experience, channel choice, multichannel, and covid‐19 are emerging and basic topics. These topics can steer research directions in the RCSB domain toward examining customer experiences using digital innovations, e‐commerce (including mobile and social commerce), and omnichannel strategy and management.

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Ethics in product marketing: a bibliometric analysis

Cited by 10 publications

References 85 publications

The Impact of Political Correctness On Brand Image And Purchase Intentions (Applied On Birel Egypt)

The Impact of Political Correctness On Brand Image And Purchase Intentions (Applied On Birel Egypt)

Review of Big Data in FMCG Supply Chains: U.S. Company Strategies and Applications for the African Market

Developing trends in showrooming, webrooming, and omnichannel shopping behaviors: Performance analysis, conceptual mapping, and future directions

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