The hypothesis of neighborhood stigma predicts that individuals who reside in areas known for high crime, poverty, disorder, and/or racial isolation embody the negative characteristics attributed to their communities and experience suspicion and mistrust in their interactions with strangers. This article provides an experimental test of whether neighborhood stigma affects individuals in one domain of social life: economic transactions. To evaluate the neighborhood stigma hypothesis, this study adopts an audit design in a locally organized, online classified market, using advertisements for used iPhones and randomly manipulating the neighborhood of the seller. The primary outcome under study is the number of responses generated by sellers from disadvantaged relative to advantaged neighborhoods. Advertisements from disadvantaged neighborhoods received significantly fewer responses than advertisements from advantaged neighborhoods. Results provide robust evidence that individuals from disadvantaged neighborhoods bear a stigma that influences their prospects in economic exchanges. The stigma is greater for advertisements originating from disadvantaged neighborhoods where the majority of residents are black. This evidence reveals that residence in a disadvantaged neighborhood not only affects individuals through mechanisms involving economic resources, institutional quality, and social networks but also affects residents through the perceptions of others.ities in the United States are characterized by high levels of racial segregation and by concentrated pockets of poverty and of affluence (1, 2). The stratification of American neighborhoods means that individuals living in disadvantaged communities are exposed to fewer economic opportunities, lower quality institutions, greater levels of crime and environmental pollution, and less advantaged social networks (3-6). However, extreme neighborhood inequality may also affect individuals through processes of association, perception, and stigma.The hypothesis of neighborhood stigma predicts that individuals who reside in areas known for high crime, poverty, disorder, and/or racial isolation embody the negative characteristics attributed to their communities, and experience suspicion and mistrust in their interactions with strangers when their neighborhood of residence is revealed (7-11). Similar to other forms of stereotype, the consequences of neighborhood stigma arise when negative perceptions of a place are attached to individuals, leading to systematic disapproval, discrimination, and/or exclusion (12, 13). Assumptions about residents from disadvantaged neighborhoods could have consequences in the form of lost job opportunities, suspicion by law enforcement, or mistrust in market transactions. Through all of these pathways, the stigma of place may be an important mechanism through which neighborhood segregation reinforces social inequality (5,(14)(15)(16)(17)(18)(19). Despite the strong theoretical support for this concept, no previous studies have estimated the effect...