Ethnic Identity Impact on Consumers’ Ethnocentric Tendencies: The Moderating Role of Acculturation and Materialism

Das, Manish; Mukherjee, Debarshi

doi:10.1177/0258042x19890245

Cited by 16 publications

(7 citation statements)

References 70 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Third, the results indicated that consumers who value social acceptance and adhere social norms are more likely to be inspired and engaged towards prestige quotient of a brand. As people with collectivist orientation exhibits such type of uniqueness (Das & Mukherjee, 2020), it can be argued that masstige consumption could be a culture‐driven phenomenon. Hence, future research could explore the role of various cultural constructs (e.g., cosmopolitanism, individualism, collectivism etc.)…”

Section: Limitations and Future Research Directionsmentioning

confidence: 99%

Inspired and engaged: Decoding MASSTIGE value in engagement

Das

Saha

Roy

2021

Int J Consumer Studies

Self Cite

View full text Add to dashboard Cite

This study explores two burgeoning aspects of marketing research; inspiration and engagement, in the context of mass‐prestige brands; that is those brands that position themselves among middle‐income people on the plank of mass‐prestige by maintaining premium feeling at an attainable price. Specifically, it examines the role of desire and perceived value in activating masstige inspiration and shaping masstige engagement. In addition, it investigates whether the transition from inspiration to masstige engagement varies based on need for uniqueness tendencies. Following a survey method, responses were obtained from 396 (354 usable) masstige (car) luxury buyers in India using a structured questionnaire. Covariance‐based Structural equation modelling (SEM) was used to test the direct and mediation hypotheses, while moderation hypotheses were checked using multi‐group SEM. The study indicates that affective desire (discomfort, pleasure and guilt), but not cognitive (control) and perceive value (functional value, emotional value and social value), shapes consumers’ masstige engagement (cognitive, affective and behavioural). Affective desire and perceived value activates masstige inspiration (“inspired byi”) leading to masstige intention (inspired to) and finally masstige engagement. Creative choice counter conformity as uniqueness tendency strengthens the effect of masstige intention (inspired to) on masstige engagement but not unpopular and avoidance of similarity uniqueness tendencies. Study findings will significantly strengthen engagement and inspiration literature in general and masstige in particular besides providing input to the marketers in shaping masstige branding and communication strategies.

show abstract

Section: Limitations and Future Research Directionsmentioning

confidence: 99%

Inspired and engaged: Decoding MASSTIGE value in engagement

Das

Saha

Roy

2021

Int J Consumer Studies

Self Cite

View full text Add to dashboard Cite

show abstract

“…Finally, existing research shows that continental nature of migration into North America, Europe and some parts of Asia plays a vital role in shaping the acculturation of the migrants (Redfield, Linton & Herskovits, 1935, Das, 2019Gindelsky, 2017;Beals, 1951;Kessler & Milligan, 2019;Thompson, 1948;Ahmmad & Adkins, 2019;Liu, 2017;Kodja & Lebedeva, 2018;Groenewold & de Valk;Kodja & Ryabichenko, 2019). The common trend is that continental migrants reserve little or no option in acclimatising in the new environment.…”

Section: Discussion Of Findingsmentioning

confidence: 99%

Humanitarian Action and Intra-Continental Migrant Children’s Education: Evidence from the Governance at the Grassroots in Nigeria

Olaiya¹

2020

PAR

View full text Add to dashboard Cite

How does humanitarian action at the grassroots shape support for children of intra-continental migrant? Despite a large volume of research outputs and public policy advocacy on migration, there has been little work on the crucial nexus between local humanitarian efforts and migrant children’s educational needs. Conceptually, we viewed humanitarian action beyond the traditional definition as a tool for emergency response. We included efforts aimed at dignifying migrant children with basic education and enhancement of their integration in the new location. Cross-sectional data obtained from agencies of government at the grassroots were employed to measure the effects of local humanitarian action on the education of migrant children. The finding showed that institutionalised humanitarian efforts provide real-time support for basic education of migrant children. Also, burdensome obligations and lack of financial independence for governance at the grassroots curtailed the magnitude of assistance rendered by local authorities. Using Talcott Parson’s functionalist theory, we suggested three mutually transformative approaches. First, constraints by the upper levels of government– State and Federal tiers– exacerbate financial incapacitation and, ultimately, impede humanitarian effort at the grassroots. Second, provision of critical humanitarian needs, such as migrant children’s education, fosters social integration and crime control among migrants. Finally, intra-continental migration is not debased by acculturation. The findings showcase the need for strengthening the financial capacity of governance at the grassroots to reinforce common interests between migrants and host communities.

show abstract

“…The association of 6.1) altruistic values and 6. Concern for the environment requires a caring and sacrificial mindset which is perceived to be more prevalent in feminine cultures than in masculine (Das and Mukherjee, 2020). Accordingly, concern and care for others in feminine societies are expected to be reflected through various activities, including green consumption.…”

Section: Power Distancementioning

confidence: 99%

A meta-analytic integration of the theory of planned behavior and the value-belief-norm model to predict green consumption

Jebarajakirthy,

Sivapalan,

Das

et al. 2024

EJM

Self Cite

View full text Add to dashboard Cite

Purpose This study aims to integrate the theory of planned behavior (TPB) and the value-belief-norm (VBN) theory into a meta-analytic framework to synthesize green consumption literature. Design/methodology/approach By integrating the findings from 173 studies, a meta-analysis was performed adopting several analytical methods: bivariate analysis, moderation analysis and path analysis. Findings VBN- and TPB-based psychological factors (adverse consequences, ascribed responsibility, personal norms, subjective norms, attitude and perceived behavioral control) mediate the effects of altruistic, biospheric and egoistic values on green purchase intention. Further, inconsistencies in the proposed relationships are due to cultural factors (i.e. individualism-collectivism, power distance, uncertainty avoidance, masculinity–femininity, short- vs long-term orientation and indulgence-restraint) and countries’ human development status. Research limitations/implications The authors selected papers published in English; hence, other relevant papers in this domain published in other languages might have been missed. Practical implications The findings are useful to marketers of green offerings in designing strategies, i.e. specific messages, targeting different customers based on countries’ cultural score and human development index, to harvest positive customer responses. Originality/value This study is the pioneering attempt to synthesize the TPB- and VBN-based quantitative literature on green consumer behavior to resolve the reported inconsistent findings.

show abstract

Ethnic Identity Impact on Consumers’ Ethnocentric Tendencies: The Moderating Role of Acculturation and Materialism

Cited by 16 publications

References 70 publications

Inspired and engaged: Decoding MASSTIGE value in engagement

Inspired and engaged: Decoding MASSTIGE value in engagement

Humanitarian Action and Intra-Continental Migrant Children’s Education: Evidence from the Governance at the Grassroots in Nigeria

A meta-analytic integration of the theory of planned behavior and the value-belief-norm model to predict green consumption

Contact Info

Product

Resources

About