1972
DOI: 10.1037/h0082423
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Ethnic stereotypes: Norms on 208 words typically used in their assessment.

Abstract: This study presents normative data on trait descriptive words often used in studies of ethnic stereotypes and of person perception. These norms were based on ratings of the words on seven scales, behavioural specificity, familiarity, imagery, evaluation, social desirability, activity and potency. A factor analysis of the mean ratings indicated that four factors, Evaluation, Imagery, Activity, and Familiarity accounted for the relationships among the scales.

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Cited by 80 publications
(63 citation statements)
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“…To the extent that a personality trait has 'clear behavioral connotations', it is easier to picture a person behaving in a way implied by the trait (Hampson, John and Goldberg, 1986). Specific and narrow personality variables have clear behavioral connotations (Kirby and Gardner, 1972).…”
Section: General Organization Of the Paper And Clarification Of Termsmentioning
confidence: 99%
“…To the extent that a personality trait has 'clear behavioral connotations', it is easier to picture a person behaving in a way implied by the trait (Hampson, John and Goldberg, 1986). Specific and narrow personality variables have clear behavioral connotations (Kirby and Gardner, 1972).…”
Section: General Organization Of the Paper And Clarification Of Termsmentioning
confidence: 99%
“…The behavioral characteristics were drawn from two sources: (1) lists of traits that had been rated as desirable and undesirable in various psychological studies (Kirby and Gardner 1972;Bochner and Van Zyl 1985;Hampson, Goldberg, and John 1987); and (2) characteristics that had been rated as primarily influenced by genes, or primarily by the environment, in public opinion studies (Singer, Corning, and Lamias 1998). From these sources, we chose characteristics that (a) were clearly positive or negative; (b) had small standard deviations around the ratings; (c) could be considered either environmental or genetic in origin; and (d) could apply equally well to men and women.…”
Section: Methodsmentioning
confidence: 99%
“…A list of 80 trait adjectives was selected from Kirby & Gardner's (1972) norms to create a personality questionnaire. The adjectives selected were close to the norm means on the dimensions of familiarity, imagery, and behavioral specificity and spanned the range of social desirability.…”
Section: Personality Testingmentioning
confidence: 99%