Ethnicity in the Study of the Consumer: An Overview

Özçağlar–Toulouse, Nil; Béji-Bécheur, Amina; Fosse-Gomez, Marie-Hélène; Herbert, Maud; Zouaghi, Sondes

doi:10.1177/205157070902400404

Cited by 21 publications

(18 citation statements)

References 67 publications

(113 reference statements)

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“…The methodologies deployed in many studies of ethnicity each have their limitations. Faced with these nomadic, fluid, virtual ethnicities, various researchers have emphasised the importance of developing innovative methodological approaches (Özçağlar-Toulouse et al, 2009). In order to illustrate several previously defined aspects that demonstrate the benefits of photo-elicitation, the focus in this final section is on what this particular methodology contributes to the interpretation of cultural situations and experiences.…”

Section: Case Study: Migratory Identity Through the Prism Of Photoelimentioning

confidence: 99%

Combining images and words in order to understand the cultural meaning of practices: What photo-elicitation reveals

Ndione

Rémy

2018

Recherche et Applications en Marketing (English Edition)

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Photo-elicitation (or photo-interview) is a qualitative research method that can be used to enrich understanding of consumers in the course of research on the socio-cultural meaning of consumption practices. This article seeks to demonstrate the value of using photo-elicitation when the aim is to describe, question and supplement consumers’ lived experiences. After having outlined the principles of the method and the main elements of its implementation, we will describe the various areas in which photo-elicitation is deployed. Finally, taking Senegalese migration as a starting point, the methodological and thematic contributions of photo-elicitation will be illustrated with reference to research on the socio-cultural and identity-related registers at work in consumption during migratory phenomena.

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Section: Case Study: Migratory Identity Through the Prism Of Photoelimentioning

confidence: 99%

Combining images and words in order to understand the cultural meaning of practices: What photo-elicitation reveals

Ndione

Rémy

2018

Recherche et Applications en Marketing (English Edition)

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“…In an etic-type approach, ethnicity is considered as an individual characteristic. In an emic-type approach, ethnicity is seen as a resource on which migrants can draw during the process of identity construction (Hirschman, 1981;Özçağlar-Toulouse et al, 2009). In this latter approach, ethnicity is used to construct the ways in which migrants patch together their identity by means of cultural elements that are already internalised (e.g.…”

Section: Acculturation and Ethnic Identitymentioning

confidence: 99%

Ethnicity, consumption and return visits to the home country: The case of the Senegalese venants

Ndione¹,

Rémy

Bah

2017

Recherche et Applications en Marketing (English Edition)

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The article draws on an ethnographic analysis of traditional Soninke migration and biographical narratives of recent Senegalese migrants to France in an attempt to understand what is at stake in terms of ethnicity during their return visits to the homeland. Over and above the ideal type of traditional Soninke migration, the article reveals the existence in recent trajectories of a plurality of identity processes. Analysis of these return visits shows that they are crucial periods during which ethnicities are in motion as migrants redefine what constitutes home. Three aspects of these return visits are then discussed: the role of the migrant (the ‘venant’) in the process of identity construction when he is in the homeland, the importance of return visits in the acculturation of the homeland in terms of consumption cultures and practices and the organisation of the migratory dynamics connecting ethnicity and home.

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“…Another highly topical field of research also deserves mention, namely ethnicity. A recent review article calls for conceptions of ethnicity to be renewed in consumer studies (Özçağlar-Toulouse et al, 2009). Defined as 'the acquisition of skills and knowledge relevant to engaging in consumer behavior in one culture by members of another culture' (Peñaloza, 1989), the consumer acculturation process is at the heart of the concept of ethnicity.…”

Section: Reduction Of the Extended Self And Bereavementmentioning

confidence: 99%

Original and metaphorical bereavement: The current state of research and future directions in consumer behaviour

Plaud

Urien

2016

Recherche et Applications en Marketing (English Edition)

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This article will study the impact of two types of bereavement on consumer behaviour: original (following the death of a loved one) and metaphorical (following any significant loss). It will discuss the idiosyncratic decision-making process in bereavement and propose the use of a new theoretical framework that will provide fresh insight into how original bereavement influences consumption behaviours. Furthermore, it will show how the concept of metaphorical bereavement makes it possible to gain an alternative understanding of certain consumer reactions to brand abandonment strategies or to analyse acculturation processes differently. This will open up new avenues of research both on consumer brand/brand name relationships and on ethnicity. To carry out this research agenda, we will first present a literature review of the concept of bereavement in the fields of anthropology, psychology and sociology, and then propose a definition of this concept. Next, we will identify the main theoretical models referring to this concept and, finally, discuss the conditions under which these future studies and new methodological tools could be used.

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Ethnicity in the Study of the Consumer: An Overview

Cited by 21 publications

References 67 publications

Combining images and words in order to understand the cultural meaning of practices: What photo-elicitation reveals

Combining images and words in order to understand the cultural meaning of practices: What photo-elicitation reveals

Ethnicity, consumption and return visits to the home country: The case of the Senegalese venants

Original and metaphorical bereavement: The current state of research and future directions in consumer behaviour

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