“…Finally, because reading nearby is also a reading “that reflects on itself” (Chen :87), it is not enough here to consider only my interlocutors’ passion for reading, their ethics, their idealism, and their dream “that some of the people reading the books we're publishing, the future generation, will normalize institutions, and with better institutions, we'll sell more books.” I also need to reflect on my own quixotic pursuits in literary anthropology and the ethnography of reading. Having worked earlier on street libraries in India (Rosen , ), I have now gone into this project on publishing in Albania. This is also a little like Don Quixote, who went on one long adventure, got beat up a lot along the way, came home, and then went on another adventure, where he got beat up even more.…”