Ethnography and Archives of Gulf-Kerala Diasporic Media: Television Show Publicity Poster and Airport Signage

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doi:10.2979/filmhistory.32.3.13

Film History

2020

DOI: 10.2979/filmhistory.32.3.13

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Ethnography and Archives of Gulf-Kerala Diasporic Media: Television Show Publicity Poster and Airport Signage

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Of Echoes and Utterances: A Brief Sketch of Arabic Hauntings in Hindi Cinema and Song

Petiwala

2023

Int. J. Middle East Stud.

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On a Saturday afternoon in January 2017, Shah Rukh Khan—Hindi cinema's reigning star of the last thirty years—arrived at Bollywood Parks Dubai to promote his latest film release, Raees (2017). To the crowd of adoring Arab and South Asian fans and journalists who had flocked to the theme park to catch a glimpse of the “Badshah of Bollywood” and brand ambassador of Dubai, SRK unveiled the much-anticipated Arabic version of “Zaalima” (Cruel One), the film's breakout hit song. Rendered in Darija by Moroccan pop artists Abdelfettah Grini and Jamila El Badaoui, this version of “Zaalima” proved an awkward copy of the original, its unwieldy Arabic lyrics molded to fit as tightly within the blueprint melody as possible. “Dīrī fiya al-thiqa, al-gharām hā howa” (Put your confidence in me, for love is here) did not have quite the same ring or seamlessness as the Hindi-Urdu “Main sau martaba dīwāna hua” (I fell in love a hundred times over), with the Arabic line painstakingly crafted to echo the “hua” ending of the Hindi-Urdu.

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Of Echoes and Utterances: A Brief Sketch of Arabic Hauntings in Hindi Cinema and Song

Petiwala

2023

Int. J. Middle East Stud.

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Not Afraid of My Sponsor

Cooley

2023

Middle East J. Cult. Commun.

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This article considers the role of media infrastructures in the U.A.E. racializing the South Asian migrant workers making, maintaining and interacting with them. Employing a sonic methodology, I historicize these infrastructures and legacies of racialization by considering the fiber optic cables carrying telecommunications in the region and their positioning along colonial trade routes, telegraph networks and other pathways connecting British colonies. These cables have more recently facilitated U.S. military interests and the growing importance of the U.A.E. as a hub for logistics. After analyzing sound and sound-related metaphors concerning the U.A.E.’s increasing power as a media hub in the region, facilitated by its media infrastructures, I argue that we can ‘hear’ how media infrastructures exploit and racialize labor but also enable a space for laborers to come together and absorb the pressure of neoliberal work.

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Ethnography and Archives of Gulf-Kerala Diasporic Media: Television Show Publicity Poster and Airport Signage

Cited by 2 publications

References 0 publications

Of Echoes and Utterances: A Brief Sketch of Arabic Hauntings in Hindi Cinema and Song

Of Echoes and Utterances: A Brief Sketch of Arabic Hauntings in Hindi Cinema and Song

Not Afraid of My Sponsor

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