Ethnography as a Linking Method between Psychology and Sociology: Research Design

Marcén, Celia; Gimeno, F.; Gutiérrez, Héctor; Sáenz, Alfredo; Sánchez, Miguel Ángel Saz

doi:10.1016/j.sbspro.2013.06.344

Cited by 6 publications

(5 citation statements)

References 3 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…In practical terms, this exploratory research uses an approach of social research that relies on 'being there' (Walsh et al, 2023). This study allows for detailed descriptions of situations and observable behaviors, while also capturing participants' experiences, attitudes, beliefs, thoughts and reflections in their own words (Marcén et al, 2013). In other words, this research is considered appropriate to use exploratory research methods to obtain information related to behaviors and interdisciplinary relations between community groups.…”

Section: Methodsmentioning

confidence: 99%

“…Such researchers are actively engaged with the subject of their research, offering a distinct and valuable perspective. Being insiders, they benefit from profound knowledge, efficient access, and the ability to build trusting relationships more effectively, given their embedded presence in the community and pre-existing connections (Marcén et al, 2013;Walsh et al, 2023). However, insider researchers encounter challenges associated with bias, such as social desirability bias, and ethical issues.…”

Section: Prolonged Engagement and Observationmentioning

confidence: 99%

See 1 more Smart Citation

‘On Not Eating Rice Whilst Grieving’: An Exploratory Study on The Relationship Between Me Ro’ Death Ritual And Self-Management

Wuryaningrat,

Sumual,

Karinong

et al. 2024

Hum.

View full text Add to dashboard Cite

Me ro' tradition mandates families of a recently deceased person to abstain from consuming rice and entering rice fields until the deceased is buried. However, executing this tradition is considered challenging due to rice’s position as staple food with religious significance. Furthermore, the difficulty of adhering to Me ro' lies in the virtue of self-management of the family members. This exploratory study uses an observational method and in-depth interviews to collect information. Triangulation, involving documentation, recording, and peer-reviewed sources, is employed to ensure the validity, impartiality, and ethicality of the information. Two elders from Simbuang Village and two students who are originally from the village, but have studied outside of Simbuang Village serves as the informants of this study. The result of this study reveals Me ro' tradition to require stringent procedures, social sanctions, and economic obligations, which renders it to be challenging to fulfil. Moreover, to successfully accomplish Me ro', it depends on psychological, social, existential determinants, and lifestyle factors. Therefore, practicing Me ro' is not solely contingent on individual self-discipline, but also relies on the community's involvement to encourage, motivate, and supervise the Me ro' practice. In conclusion, it relies upon individual’s self-management and the community's ability to collectively support and supervise in the procedures.

show abstract

Section: Methodsmentioning

confidence: 99%

Section: Prolonged Engagement and Observationmentioning

confidence: 99%

‘On Not Eating Rice Whilst Grieving’: An Exploratory Study on The Relationship Between Me Ro’ Death Ritual And Self-Management

Wuryaningrat,

Sumual,

Karinong

et al. 2024

Hum.

View full text Add to dashboard Cite

show abstract

“…; El‐Nemer et al . ; Fry ; Marcén ; Estelami ). In general, ethnographic observation is conducted in the natural environment such as the home rather than in laboratory space to collect consumer's actual product experience and to prevent response biases from a holistic point of view (Marimpolski ).…”

Section: Methodsmentioning

confidence: 99%

Development of A Consumer‐Relevant Lexicon for Testing Kitchen Cleansers Considering Different Product Usage Stages

Kim

Hout

Lee

2015

Journal of Sensory Studies

View full text Add to dashboard Cite

Determining critical attributes associated with consumer perceived benefit and choice is essential for the fast moving consumer goods industry. The goals of the present study were to develop a lexicon specific to usage process for kitchen cleansers using a novel consumer test and to test usage stage-dependency of the lexicon. Holistic usage process of kitchen cleansers was classified into purchase moment, during use and completion point. For a series of projective interviews, a semantic/language library, a collection of attributes relevant to kitchen cleansers was used as response options. Ethnographic observations/interviews were also incorporated into the consumer test to evoke consumers' natural usage process. Comparisons of the developed lexicon revealed differences of consumers' evaluation processes across different usage stages. At the purchase moment, attributes associated with Convenience and Functionality categories were found to be more important, whereas at completion point, attributes associated with Sensory Quality and Sentimental Consequence were more important. PRACTICAL APPLICATIONSIn sensory science literature, lexicon development for use in descriptive analysis of sensory characterization has been focused on the sensory attributes of various food products including appearance, taste, aroma, flavor, texture and aftertaste of foods. These are important not only for sensory characterization but also for communication between consumers and the people in industry, who are in charge of product development, quality control, marketing, etc. To improve communication with consumers on household cleaning products, the development of a lexicon describing consumers' holistic product experiences, as well as investigation of the usage stage-dependency of the developed consumer attributes is required. This article introduces a new method to develop a lexicon representing consumer-relevant product attributes across different product usage stages for commercial kitchen cleanser trigger spray products and provides the lexicon associated with the product benefits of such products. 448

show abstract

“…According to Hoeber and Shaw (2017), qualitative research methods which are frequently used include case studies, semi-structured interviews and data coding, while Constantinescu (2012) posits that focus-group discussions (FGD) and individual in-depth interviews (IDI) are the most used qualitative marketing research methods. Ethnography is also a qualitative research method that has wide applications in social and behavioral sciences (Marcen et al, 2013). Netnography is a contemporary method of qualitative research which situates ethnographic research method within cultural contexts and communities via computer technologies (Kozinets, 2010).…”

Section: Qualitative Marketing Researchmentioning

confidence: 99%

Marketing Research Trends: Issues and Research Direction

Osuagwu

2021

IJBS

View full text Add to dashboard Cite

Marketing research is the systematic and objective conceptualization of a marketing problem, and the consequent collection, analysis, interpretation and reporting of data and information in order to clarify the marketing problem and/or solve it. It has both theoretical and practical forms of importance, with varying trends in issues, methods and practices. This paper examines salient marketing research trend issues and proposes a research direction in business organizations which will help to provide relevant theoretical and practical insights and opportunities.

show abstract

Ethnography as a Linking Method between Psychology and Sociology: Research Design

Cited by 6 publications

References 3 publications

‘On Not Eating Rice Whilst Grieving’: An Exploratory Study on The Relationship Between Me Ro’ Death Ritual And Self-Management

‘On Not Eating Rice Whilst Grieving’: An Exploratory Study on The Relationship Between Me Ro’ Death Ritual And Self-Management

Development of A Consumer‐Relevant Lexicon for Testing Kitchen Cleansers Considering Different Product Usage Stages

Marketing Research Trends: Issues and Research Direction

Contact Info

Product

Resources

About