Etika Marketing Dalam Perspektif Ekonomi Islam

Abstract

Marketing is a human activity that is directed to meet the needs and desires through the exchange process. While marketing in the view of Islam is an application of strategic discipline in accordance with sharia values ​​and principles. Assessment of business success is not only determined by increasing economic and financial achievements, but success must also be measured through benchmarks of morality and ethical values ​​on the basis of social values ​​in religion. The type of this research is library research (library research), which is a data collection which is carried out directly on an object to obtain data. This research uses a normative approach which is research based on theories and marketing concepts in Islam. From the results of this discussion it was concluded that, Islamic marketing teaches marketers to be honest with consumers or others. Sharia values ​​prevent marketers from falling into values ​​that must be upheld by a marketer. Four forms of marketing in Islamic Economic Ethics that guide marketing as Rabbaniyah, Akhlaqiyyah, Al-Waqiyyah and Insaniyyah. Some things that must be considered as marketing ethics in the perspective of Islamic economics are having a good and spiritual personality (taqwa), being fair in business, having a good personality and and respecting people's rights and property correctly, serving consumers humbly, always keeping promises and no cheating in marketing, honest and trustworthy and not excessive in advertising goods, do not like to prejudice and bad-mouthing the merchandise of others, do not make bribes (risywah), all forms of marketing activities must provide benefits to many parties and cooperate with each other and provide benefits with the aim of welfare among fellow entrepreneurs.

Dampak Fenomena E-Commerce Pada Tingkat Penjualan Di Pasar Tradisional Ditinjau Dari Psikologi Dan Ekonomi Islam

“…Dengan ini para pengusaha harus memahami tantangan yang sangat penting ketika terlibat dalam pemasaran digital (e-commerce) harus sesuai dengan prinsip-prinsip Islam. Tantangan dari permasalahan tersebut antara lain yaitu, permasalahan legalitas, branding, dan apakah suatu produk halal atau haram (Malahayatie & Maryamah, 2019).…”

Shifting Paradigm of Zakat and Tax for Economic Justice in Muslim Society

“…The pleasure that arises from this satisfaction can help the poor. [39] Especially it can be an example and encouragement for other group members to increase their interest in paying agricultural zakat. Satisfaction is also obtained because the muzakki to gives directly to the desired mustahik.…”

Qualitative Study of the Role of Islamic Law in Shaping Muslim Identity and Business Ethics

“…This research found that the identity formed in Ukrainian domestic society tends to see Western values such as protection of human rights, tolerance of other cultures, freedom of religion, individual freedom, and democracy, as well as social welfare as positive references (Princess, 2020). In the context of business ethics, research on ethical behavior in Islamic marketing shows that an entrepreneur in the view of Islam does not only seek profit, but seeks blessings, namely business stability by obtaining reasonable profits and getting the pleasure of Allah SWT (Malahayatie, 2019). Islamic business ethics are also considered as values that are directly related to religion (Pratiwi & Yusuf, 2021).…”