“…Figure 1. Parasuraman et al (2005) e-service quality model for e-banking Many companies use service quality as one of the effective strategies to get the competitive advantage (Maclaran & McGowan, 1999;Chang & Yeh, 2002;Park, Robertson & Wu, 2004;Liou & Tzeng, 2007;Dominic, Goh, Wong & Chen, 2010), especially banks, which are delivering services via online (i.e., e-banking) consider this service quality is a critical issue (Han & Beak, 2004;Jayawardhena, 2004;Bauer et al, 2006;Wong, Rexha & Phau, 2008;Akinci et al, 2010;Ariff et al, 2012). Even though, there has been no recent statistics available to show the growth of service quality in the e-banking in Sri Lanka, especially in Batticaloa district, and generally the service quality is high degree in e-banking in the other countries (e.g., Li & Suomi, 2007;Ariff et al, 2012;Paschaloudis, 2014) and thus, the researcher assumes that the service quality is high degree in e-banking in Batticaloa district.…”