This article focuses on the evolving nature of the foreign policy of the European Union (EU) towards Brazil, which gained momentum and became more dynamic and denser after the establishment of a formal strategic partnership (SP) in 2007. It provides a historical overview of the institutional relations between Brussels and Brasília, before proceeding with an analysis of the main drivers behind this novel development. The study goes on to offer a critical examination of the implementation of the EU-Brazil SP by casting light on both its major achievements and the challenges it has faced. It concludes that the establishment of a formal strategic partnership with Brazil has contributed to the strengthening of the EU's globally oriented partnership policy and ultimately to the incremental empowerment of the EU necessary to the assertion of its values, objectives and interests on the international stage.1 In this article, 'the EU' will refer both to its current form and to its predecessors.