Euro Introduction Effects on Individuals’ Economic Decisions: Testing the Presence of Difference Assessment Account among Lithuanian and Latvian Consumers

Ramonienė, Lineta; Brazys, Dovydas

doi:10.1080/1406099x.2007.10840435

Cited by 5 publications

(4 citation statements)

References 4 publications

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“…Specifically, when a quantity is expressed in more (vs. less) numerous units, individuals overestimate the quantity (Ramoniene & Brazys, 2007). Consider someone comparing the Canon S20 and the Canon S80.…”

Section: Conceptual Backgroundmentioning

confidence: 99%

How language affects consumers' processing of numerical cues

Günaşti

Kara

Ross

et al. 2020

J of Consumer Behaviour

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We show that linguistic numeral structures affect consumers' comparative evaluations of numbers, prices, and alphanumeric brand names. For example, 80 (eighty) in English is perceived as 4 × 20 (quatre‐vingts or four twenties) in French and as 8 × 10 (ba‐shi or eight tens) in Chinese. Thus, the difference between 80 and 20 is expressed with different degrees of numerosity, the number of units into which a stimulus is divided: (a) 2 × 10 versus 8 × 10 in Chinese, (b) 20 versus 4 × 20 in French, or (c) simply 20 versus 80 in English. In four studies involving a total of 732 bilinguals who speak two of these three languages, we examine how different linguistic properties can lead to differences in comparison of numerical values and inferences made about product attributes. We demonstrate the mediating role of numerosity induced by certain linguistic structures while ruling out alternative explanations for this phenomenon such as cultural differences, processing fluency, and numeracy. Our research contributes to literatures on number cognition, numerosity, branding, and linguistics while providing insights for international marketers by encouraging practitioners to use different numbers in their marketing, branding, and pricing efforts in ways that best fit the linguistic structure of the country in which they sell a product.

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Section: Conceptual Backgroundmentioning

confidence: 99%

How language affects consumers' processing of numerical cues

Günaşti

Kara

Ross

et al. 2020

J of Consumer Behaviour

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“…When the making of highly systematic judgment requires the use of correct decision rule and the available cognitive resources to apply the systematic decision rule, finding out the real price of goods and services that requires one to calculate it by adjusting inflation over the period of years can hardly be accomplished without access to economic data (Ramoniene & Brazys, 2007). In these circumstances, it is not surprising for people to rely on some form of numerosity heuristic as a first resort (Pelham et al, 1994).…”

Section: Money Illusion and Numerosity Heuristicmentioning

confidence: 99%

Money Illusion and the Middle-Lower Metropolis: Managing the Financial Phenomenon

Purwana¹,

Warokka²,

Buchdadi³

2012

JSAR

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Prior studies have revealed that money illusion is an incurable and non-exception financial phenomena. Meanwhile, its effects were quite significant in the economic perspective. This study aims at exploring the effect of money illusion phenomenon among middle-lower income people living in Jakarta. By using a modified questionnaire, which was used in the prior similar theme, the researchers tested whether the respondents' demographic characteristics, such as education, occupation, living expense and family pattern of monthly living expense were the determinants from a sample of 90 respondents. Those respondents were used to observe the attitude of object study on two aspects, i.e., income and transaction. The results revealed that the metropolises, which were living in the big city like Jakarta and were assumedly sufficienteducated, were not illusion-free on transaction. Meanwhile, the family pattern on monthly living expense did not influence the transaction aspect. Another interesting empirical finding was immunity losing of the entrepreneurs' logical mind (i.e. the ability to measure economic matters from the relative perspective), which was indicated by the significance regression coefficient of diluted-perception on nominal number, contributed to a big portion of the occurrence of this phenomenon. The study states that habitual family pattern on monthly living expense played important role to the increasing influence of money illusion on those living in urban city and were previously assumed well-educated and comprehending the concept of time value of money (TVM).

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“…Although Pelham et al argued that the numerosity heuristic was a strategy of last resort when individuals are cognitively taxed, they were open to the interpretation that the strategy could also be one of first resort. When the making of highly systematic judgment requires the use of correct decision rule and the available cognitive resources to apply the systematic decision rule, finding out the real price of goods and services that requires one to calculate it by adjusting inflation over the period of years can hardly be accomplished without access to economic data (see Ramoniene and Brazys 2007). In these circumstances, it is not surprising for people to rely on some form of numerosity heuristic as a first resort (Pelham et al 1994).…”

mentioning

confidence: 98%