“…On the one hand, research has trumpeted the EU's influence, emphasizing, alternatively, the ideas and values that animate EU efforts or power resources rooted in the size and institutional configurations of its internal market (Bradford 2012;Damro 2012;Falkner 2007;Manners 2006). On the other hand, a significant literature details the limits of EU efforts, pointing to its failure to shape global rules in high-profile issue areas (Bretherton and Vogler 2013;Leblond 2011;Sbragia 2010;Young 2014). The skeptics argue that even in cases where the EU has clear preferences (consistent with its reputation as a soft and normative power) and bargaining leverage because of well-developed markets and capacities, such as in the genetically modified organisms (GMOs) dispute, it has not always been able to assert its interests globally or even to adopt strategies towards that end (Pollack and Shaffer 2009).…”