“…In the annals of business literature, few concepts have incited as much debate as that of competitiveness. Pitts and Lagnevik (1998) touch upon the multifaceted nature of competitiveness, highlighting its role in understanding the intricacies of investment, corporate success, and effective policymaking. Yet, the lack of a unanimous measure for competitiveness is evident, pointing towards its vast applicability spanning firm, industry, and national landscapes, each governed by varied indicators such as profitability, market dynamics, and cost structures (Banse et al, 1999).…”