European franchise expansion into Latin America

Abstract

If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -This study aims to enhance the knowledge that managers and scholars have on franchising expansion. In this sense, it is worth mentioning that although the body of literature on international management focusing on emerging markets is growing, the attention paid to the Latin American context continues to be limited. This is surprising given the substantive economic importance of the region with a population over 590 million, and a gross domestic product of approximately US$5 trillion. To cover this gap, the present study examines how a number of market conditions may drive diffusion of franchising into Latin America: geographical distance, cultural distance, political stability and economic development. The authors also controlled for the host country's market potential, transparency, unemployment rate and efficiency of contract enforcement. Design/methodology/approach -This study uses a quantitative approach applied to a sample of 77 Spanish franchisors operating through 4,064 franchisee outlets across 21 Latin American countries in late 2012.

Does origin matter? The impact of the institutional environment of the origin country on the internationalization of franchise chains

“…We investigated the internationalization decisions of franchise chains from ten countries: five developed countries and five emerging countries, in a total number of 724 franchisee chains and 174 destination countries. The results of this research contribute to studies on internationalization of franchise chains by identifying specific impacts of the country of origin and the institutions of destination countries on the attraction of franchise chains; it thus complements studies on the macro perspective through the use of institutional theory (Aliouche and Schlentrich, 2011;Baena, 2015;Dant and Grünhagen, 2014;Dant et al, 2011;Hoffman et al, 2016;Melo et al, 2019Melo et al, , 2015.…”

Retailing, Consumers, and Territory: Trends of an Incipient Circular Model

“…The general trends within the retail distribution sector have been clear (Kaczmarek 2009): the internationalization of supply, the concentration of capital in large distribution chains (mostly of European and North American origin, and starting to be Asian, (Poole et al 2002)), a decline in independent retailers' market share (Coca-Stefaniak et al 2005) and the greater presence of franchises and distribution chains in the commercial landscape (Baena 2015;Doherty 2009;Kärrholm et al 2011;Chkanikova and Mont 2015), a combination of offline and online establishments, the creation of unique experiences in establishments, and the reinvention of the retail outlet through the latest technologies (Deloitte 2019).…”

Efeitos Da Dispersão Geográfica Sobre Taxas De Franquia: Um Estudo Com Redes Franqueadas No Brasil

“…Além disso, a qualidade da tomada de decisão depende frequentemente do conhecimento local dos gestores sobre as condições no ambiente em torno das unidades (PERRYMAN; COMBS, 2012). Além da distância física, as características regionais distintas propiciam a chamada distância cultural (BAENA, 2015;FLADMOE-LINDQUIST;JACQUE, 1995;GARG;RASHEED, 2003) principalmente considerando países de grandes dimensões como o Brasil, o que torna ainda mais difícil a avaliação de desempenho à distância (BITTI et. al., 2015).…”

“…Alguns estudos tratam os efeitos da distância cultural sobre o mix contratual principalmente no contexto do uso do modelo de franchising para internacionalização de empresas. Tais estudo indicam que diferenças culturais e socioeconômicas entre o país de origem de redes franqueadas internacionais e mercados locais no exterior acentuam ainda mais o uso de unidades franqueadas (BAENA, 2015). Diferenças em termos de ambiente institucional, principalmente em quanto ao nível proteção de direitos de propriedade e respeito a contratos (enforcement), são recorrentemente usados para explicar diferenças no mix contratual de redes franqueadas operando em diferentes países (DANT et al, 2008).…”