European Politics of Food Origin. A Semiotic Analysis of Geographical Indications

Puca, Davide

doi:10.1007/978-3-030-69240-7_16

Cited by 2 publications

(4 citation statements)

References 19 publications

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“…To effectively enhance this factor, the territory must, therefore, know how to spread knowledge of its traditions handed down over time, as well as referencing the sensations perceivable through the flavors and smells of its products. It is therefore evident that the coexistence of these elements makes a product truly typical since it gives it uniqueness and non-reproducibility outside a given context [47].…”

Section: Brand-land Identity and Quality In The Context Of Wine Terri...mentioning

confidence: 99%

“…Wine, therefore, as a product characterized by a remarkable typicality due to its production area, goes beyond the connotation of an alcoholic beverage commodity and becomes a symbol of its territory of origin, encompassing the culture, landscape, and history of a territory [20]. The systemic link between environmental, historical, and cultural factors determines the true redefinition of a typical product [47,48].…”

Section: Brand-land Identity and Quality In The Context Of Wine Terri...mentioning

confidence: 99%

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The Brand–Land Identity of Etna Volcano Valley Wines: A Policy Delphi Study

2022

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This is the first study on the brand–land link for quality wines with a strong identity produced in extreme territories using the Policy Delphi methodology. The objective of this study is to assess the existence of a relationship between the wine brand and the territory of origin for wines produced in the Etna valley in Sicily (southern Italy). Awareness among producers and stakeholders of the recognizability of local wines by the market was investigated. Moreover, the forecasts/reliability, issues/importance, options/feasibility, and goals/desirability of development factors for wines with a brand–land link in the Etna valley were analyzed. The results were used to design a model of the value chain for wines with a brand–land identity which is generalizable to other wine regions. In this study, the policy Delphi method was adapted, consolidated, and improved for marketing studies in the agri-food sector. This adapted method can be replicated in other studies focusing on similar contexts. The findings provide insights into the characteristics (type and category) of development factors that add value to Etna Rosso DOC wine and provide interesting food for thought for wine-producing companies in other wine-growing areas with unique pedoclimatic characteristics that determine a strong brand–land link between wine and its territory or origin. Practical implications encompass new elements for winemakers, as well as for local decision-makers and stakeholders, for the formulation of more effective communication strategies and territorial revitalization strategies to enhance the competitiveness and appreciation of wines with strong geographical identity traits. To highlight these elements, a new theoretical model was designed that includes the experience of the territory and the product in the value chain of iconic wines.

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Section: Brand-land Identity and Quality In The Context Of Wine Terri...mentioning

confidence: 99%

Section: Brand-land Identity and Quality In The Context Of Wine Terri...mentioning

confidence: 99%

The Brand–Land Identity of Etna Volcano Valley Wines: A Policy Delphi Study

2022

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“…‘The more what we eat appears undifferentiated, distant, and alien, the more we ask for locality, identity and origin’, Puca (2021, p. 227) observes in his discussion of geographical indications (GIs). Indeed, GIs have become the most visible response to the increasing perceptions of alienation from food and its true origins.…”

Section: Geographic Indications and Gastronationalismmentioning

confidence: 99%

“…Through GIs, terroir is fixed in place and made legally manifest (Josling, 2006). The legal status of GIs can be traced back to the French Appelations (Puca, 2021) whose successful implementation led, in the 1990s, to the introduction of a European regulation of typical food products, which includes protected designations of origin, protected GIs and, since 2006, the traditional specialty guaranteed (TSG) brand (Bardone & Spalvēna, 2019). Like many institutional schemes, GIs, once successfully established, appear natural, neutral and self-evident (Busch, 2011).…”

Section: Geographic Indications and Gastronationalismmentioning

confidence: 99%

Banal gastronationalism and anti‐EU populism

Pospěch

2023

Sociologia Ruralis

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The common market of the EU imposes standards on food products and minimum requirements for their quality. Products that do not meet these requirements have to be renamed. This article analyses the media coverage of a prominent political controversy surrounding four food products, produced in the Czech Republic: Inland Rum, Fruit Marmalade, Spread Butter and Almond Brandy. The renaming of these products has triggered a wave of nationalist sentiments and anti‐EU backlash. To explain these developments, the article follows the strong programme in cultural sociology, and it introduces the concept ‘banal gastronationalism’. It argues that the anti‐EU backlash is culturally rooted in two deeply rooted binary distinctions: the split between the centre (of the EU) and the periphery and the tension between the inner and the external. Together, these distinctions co‐create an imagined community of consumers and readers, which gets mobilised through a perceived threat to its food products.

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European Politics of Food Origin. A Semiotic Analysis of Geographical Indications

Cited by 2 publications

References 19 publications

The Brand–Land Identity of Etna Volcano Valley Wines: A Policy Delphi Study

The Brand–Land Identity of Etna Volcano Valley Wines: A Policy Delphi Study

Banal gastronationalism and anti‐EU populism

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