European urban destinations’ attractors at the frontier between competitiveness and a unique destination image. A benchmark study of communication practices

Vinyals-Mirabent, Sara

doi:10.1016/j.jdmm.2019.02.006

Cited by 54 publications

(30 citation statements)

References 64 publications

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“…(2011). Second, a destination that offers several attractions must (obviously) change its promotional mix and strategies, which might not be a straightforward matter, as Vinyals-Mirabent (2019) discusses in the case of online promotion. This might also pose an intrinsic challenge because the established stakeholders may disagree with the new strategies (Gould and Skinner, 2007).…”

Section: Literature Review and Theoretical Frameworkmentioning

confidence: 99%

“…The overall objective of this article is to explore and critically discuss the challenges that multifaceted destinations pose to stakeholders when defining the ‘right’ approach towards destination marketing and management. A number of studies has already dealt with the issues affecting multi-asset tourism places, ranging from focus on specific place aspects, such as sun and sand (Bujosa et al., 2015), to the challenges of promoting multifaceted places (Ashworth and Tunbridge, 2005; Vinyals-Mirabent, 2019). Powerful explanations have also been offered by models dealing with the evolutionary dynamics of tourism places (Butler, 1980; Chadefaud, 1988; Singh, 2011; Suchet, 2015).…”

Section: Introduction and Goalsmentioning

confidence: 99%

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Place marketing, evolutionary theories and the management of multifaceted destinations: Cartagena, Colombia, as a study case

Bassols

Leicht

2020

Tourism and Hospitality Research

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Tourist destinations generally offer a variety of attractions that local authorities or destination management organizations (DMOs) may incorporate into their promotional activities. This diversity of available assets has different stakeholder groups having to decide what the destination actually stands for. The present study connects existing frameworks about evolutionary dynamics and place marketing and applies them to multifaceted destinations to provide fresh insights into how these can be managed. It extends the discussion by taking the city of Cartagena de Indias, Colombia, as an in-depth case study to illustrate how multiple assets as well as multiple place identities can impact the management of a given destination. The main data source consisted of semi-structured interviews which were used to explore the (typologies of) attractions that best represent the destination and how these should be promoted according to the local institutional stakeholders. The results show that being a multifaceted destination poses significant challenges to the definition of tourism marketing strategies, even if most stakeholders agree that a shift from the traditional, beach-related elements towards more (intangible) cultural resources is necessary. The paper concludes by drawing some theoretical implications as well as practical recommendations for multiple asset destinations.

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Section: Literature Review and Theoretical Frameworkmentioning

confidence: 99%

Section: Introduction and Goalsmentioning

confidence: 99%

Place marketing, evolutionary theories and the management of multifaceted destinations: Cartagena, Colombia, as a study case

Bassols

Leicht

2020

Tourism and Hospitality Research

View full text Add to dashboard Cite

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“…Subsequently, some studies have proposed various scales to determine the destination attributes and measure the DI (Beerli and Martin 2004 ; Choi et al 2007 ; Enright and Newton 2005 ; Gallarza et al 2002 ; Marine-Roig 2017 ; Rodrigues et al 2015 ; Vinyals-Mirabent 2019 ). In this study, we have combined Echtner and Ritchie’s ( 1993 ) functional-psychological attribute scales and Beerli and Martín’s ( 2004 ) attribute classification as an adapted framework (see Appendix 1 ) for data analysis.…”

Section: The Framework Of the Destination Imagementioning

confidence: 99%

Comparing online travel review platforms as destination image information agents

Guo

Pesonen

Komppula

2021

Inf Technol Tourism

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Online travel reviews have been extensively used as an important data source in tourism research. Typically, data for online travel review research is collected only from one platform. However, drawing definite conclusions based on single platform analyses may thus produce biases and lead to erroneous conclusions and decisions. Therefore, this research verifies whether or not there are discrepancies and commonalities between different travel review platforms. In this study, five native Chinese travel review platforms were selected: Ctrip; Qyer; Mafengwo; Tuniu; and Qunar. Using a mixed content analysis method, the destination image of Finland was extracted from 10,197 travel reviews in Simplified Chinese as the destination image is a popular topic in online review research. Results show Finland’s destination image representation varies between Chinese travel review platforms. This discrepancy is especially prominent in the dimension of functional and mixed functional-psychological destination attributes. Significant theoretical contributions and managerial implications for the analysis of online travel reviews and destination image research are discussed.

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“…Park, Gretzel, and Sirakaya-Turkb [89] defined perceived website quality as the customers' general judgment about the superiority and preponderance of a website. Safeguarding high ranks of website quality facilitates and encourages satisfaction levels and customer loyalty in persuading great repurchase behavior, thereby spreading/stimulating e-WOM in generating benefits derived from online destination marketing [90]. In leisure and tourism management, the significance of evaluating websites has been pointed out [89,91] and same is applicable for hotels [92] and the reservation centers for travel and tourism [93], including the online travel organizations [89].…”

Section: Website Qualitymentioning

confidence: 99%

Social Media as a Destination Marketing Tool for a Sustainable Heritage Festival in Nigeria: A Moderated Mediation Study

2021

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This study explored how social media is used as a destination marketing tool for the sustainability of heritage festival quality in Nigeria, drawing on the theory of planned behavior. The festival, which is an exploration of heritage, was specifically premeditated to celebrate the slave trade period by highlighting the unique connection of African American history to the diaspora ancestors who were literally taken away as slaves through “the point of no return” in Badagry, Nigeria. A structured questionnaire was utilized as a research instrument to gather information aimed at examining the influence of social media (SM), website quality (WQ), and online word of mouth (eWOM) on tourists’ festival satisfaction (FS) and festival revisiting intention (FRI). Data were gathered from samples of 473 diaspora tourists at Badagry Diaspora Festival in Nigeria and analyzed using partial least square structural equation modelling (PLS-SEM) with the aid of WarpPLS (7.0). The findings of the study revealed that social media (SM), festival quality (FQ), website quality (WQ), and electronic word of mouth (eWOM) had a positive and significant relationship with tourists’ festival satisfaction. Additionally, this study found that festival quality had a positive impact on the intention of the tourists to revisit the Badagry Diaspora Festival because tourist attitude is influenced by the socio-cultural background of tourists. Moreover, the result revealed the partial mediating effect of festival satisfaction in the relationship between (a) SM, (b) FQ, (c) WQ, and (d) eWOM and tourists’ festival satisfaction. Similarly, cultural motivation was also found to mediate the relationship between tourists’ festival satisfaction and festival revisiting intension (RI). Based on the findings, the implications of the festival sustainability and future research directions were discussed.

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European urban destinations’ attractors at the frontier between competitiveness and a unique destination image. A benchmark study of communication practices

Cited by 54 publications

References 64 publications

Place marketing, evolutionary theories and the management of multifaceted destinations: Cartagena, Colombia, as a study case

Place marketing, evolutionary theories and the management of multifaceted destinations: Cartagena, Colombia, as a study case

Comparing online travel review platforms as destination image information agents

Social Media as a Destination Marketing Tool for a Sustainable Heritage Festival in Nigeria: A Moderated Mediation Study

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