In large, highly internationalized companies, local sites of production have to contribute to the competitiveness of the corporation while decision-making is directed ever further away from their influence. The article examines how inter-plant competition, called management whipsawing, has changed at the transnational steel company ArcelorMittal over twelve years. We take an explicitly Gramscian perspective, as we study the role of coercion and consent in the staging of inter-plant competition. We base our analysis on forty-five qualitative interviews with company managers and employee representatives in Spain, Germany, Belgium and Luxembourg, carried out in two phases, from 2004 to 2006 and 2014 to 2016. We aim to understand how management can integrate central arenas for employee involvement into their strategies with regard to inter-plant competition. A central finding of our longitudinal case study is that the European Works Council (EWC) is essential in the construction of employee consent to labour competition.