Evaluating affective features of 3D motionscapes

Abstract

motion textures are widely applied in visual design and immersive environments such as games to imbue the environment or presentation with affect. While visual designers and artists carefully manipulate visual elements such as colour, form and motion to evoke affect, understanding what aspects of motion contribute to this still remains a matter of designer craft rather than validated principle. We report an empirical study of how simple features of motion in 3D textures, or motionscapes, contribute to the elicitation of affect. 12 university students were recruited to evaluate a series of 3D motionscapes. Results showed basic motion properties including speed, direction, path curvature and shape had significant influence on affective impressions such as valence, comfort, urgency and intensity, suggesting further directions for applications and explorations in this design space.

Visual Narrative Flow: Exploring Factors Shaping Data Visualization Story Reading Experiences

“…Animation can play a role in visual discourse and storytelling [CRP16], and animated transitions help show state changes between two different graphics, such as changing the viewport and showing dynamic timesteps [HR07]. In studies on animated transitions, Heer and Robertson show animation's effectiveness for tracking objects [HR07], Feng et al highlight how motion changes a person's affect [FBR14], Chang and Ungar argue that animation can increase user engagement for interfaces [CU95], and Chevalier et al found that animating text vertically helps with reading more than page‐flipping animations [CDBF10]. Animations can fail due to the apprehension principle [TMB02], and these detriments may be offset using interaction [TMB02], such as by linking animation to clicking or scrolling.…”

Affective Visualization in Virtual Reality: An Integrative Review

“…Some of these additional properties are speed, motion shape, direction, and path curvature. Fast-moving objects are associated with higher arousal than slow-moving objects (Feng et al, 2014;Piwek et al, 2015). But there are contradictory findings regarding the type of valence associated with speed.…”

“…But there are contradictory findings regarding the type of valence associated with speed. One study suggest that fast movements are related to positive affective states (Piwek et al, 2015), while other study indicates the opposite (Feng et al, 2014).…”

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“…Narrative visualizations aim to increase user engagement and evoke affective responses [3], [6]. Affect matters for communicative intent and engagement [3], [6] and plays important roles in visualization [14]- [17]. Eliciting affective states enhances problem solving and reduces boredom and frustration [14], [18].…”