“…A rich practical experience of using this methodology for different evaluation cases in many web companies was studied recently [13,19,28,15]. These studies concern, inter alia, experiments with different components of a web service (the user interface [13,8], ranking algorithms [27,8], etc. ), largescale experimental infrastructure [28,15], different aspects of user behavior and interaction with a web service (clicks [14,16], speed [19,16], abandonment [16], periodicity [8], etc.…”