Evaluating Attractiveness and Perceived Risks

Abstract

Access to green banking services has the potential to improve and promote environmentally friendly practices in banking sector of Bangladesh. Beyond its usefulness for the environment, green banking also benefits the clients by offering new channels of financial services delivery in a convenient and quickly manner. While this is an attractive option, there are a number of perceived risks attached to it. This study aims to examine factors that can influence the attractiveness of green banking services, alongside explaining associated risks for its adoption in Bangladesh. Findings indicate that clients are mostly attracted to green banking services due to its social and task attractiveness. However, perceived risks like financial, time, individual, and cyber risks often hamper this attractiveness. Overall results confirm the relationship between perceived risk and attractiveness and their subsequent influence upon client's behavioral intention towards green banking services. Implications and future directions are discussed as well.

Systematic Review of Green Banking Adoption: Following PRISMA Protocols

“…A few studies have also employed regression, ANOVA and Chi-square method. GR-banking studies have used different supporting theories such as social responsible investment theory (Alshebami, 2021; Ibe-enwo et al, 2019; Igbudu et al, 2018; Rehman et al, 2021), UTAUT (Bouteraa et al, 2020; Iqbal et al, 2018; Nisha et al, 2020; Rifat et al, 2016), UTAUT2 (Singh & Sahu, 2021), technology acceptance model (Naruetharadhol et al, 2021; Nisha, 2020; Shrivastava et al, 2019), stakeholder theory (Nisha, 2020), attractiveness theory (Iqbal et al, 2021), perceived risk theory (Iqbal et al, 2021), theory of planned behaviour (Burhanudin et al, 2021; Taneja & Ali, 2021), theory of reasoned action (Gill et al, 2021), self-regulation theory (Burhanudin et al, 2021), corporate environmental ethics ideology (Bukhari et al, 2022) and legitimacy theory (Chen et al, 2022). A few studies on GR-banking did not refer to any theory and instead built their studies on previous literature.…”

“…Lastly, the theory of diffusion of innovation can be used to explain the variables that influence the adoption of any new system (Chiu et al, 2017). Moreover, the literature of GR-banking mainly viewed UTAUT (Bouteraa et al, 2020; Nisha et al, 2020), social responsible investment theory (Ibe-enwo et al, 2019; Rehman et al, 2021), attractiveness theory (Iqbal et al, 2021), perceived risk theory (Iqbal et al, 2021), TPB (Taneja & Ali, 2021), self-regulation theory (Burhanudin et al, 2021) and TAM (Naruetharadhol et al, 2021).…”

Challenges affecting bank consumers’ intention to adopt green banking technology in the UAE: a UTAUT-based mixed-methods approach

“…The existing studies primarily investigate the phenomena of GB adoption from an organisational perspective (Rifat et al, 2016;Mehedi and Kuddus, 2017;Julia and Kassim, 2019;Nisha et al, 2020;Bukhari et al, 2019Bukhari et al, , 2020aBukhari et al, , 2020bBukhari et al, , 2021Bukhari et al, , 2022. However, few researchers have explored the challenges facing customers' adoption of GB technology (Iqbal et al, 2018(Iqbal et al, ,2019(Iqbal et al, , 2021Bouteraa et al, 2021;Malik and Singh, 2022).…”

“…Understanding the technology diffusion process is vital for promoting technology services in emerging markets (Olaleye et al, 2019). Prior studies have extensively used the unified theory of acceptance and use of technology (UTAUT) and technology acceptance model (TAM) to investigate the adoption of GB technology (Iqbal et al, 2018(Iqbal et al, ,2019(Iqbal et al, , 2021Malik and Singh, 2022). However, the phenomenon of customer adoption of GB has not been adequately investigated due to the various limitations noted in the existing studies (Iqbal et al, 2018(Iqbal et al, , 2019(Iqbal et al, , 2021Malik and Singh, 2022).…”

“…Prior studies have extensively used the unified theory of acceptance and use of technology (UTAUT) and technology acceptance model (TAM) to investigate the adoption of GB technology (Iqbal et al, 2018(Iqbal et al, ,2019(Iqbal et al, , 2021Malik and Singh, 2022). However, the phenomenon of customer adoption of GB has not been adequately investigated due to the various limitations noted in the existing studies (Iqbal et al, 2018(Iqbal et al, , 2019(Iqbal et al, , 2021Malik and Singh, 2022). These works largely focussed on individual features that reflect customers' personal attributes.…”