“…The effect of a number of explanatory factors on risk perception is thus studied: typically, these include socio-economic and demographic characteristics of the involved population, popular attitudes about uncertain events, and concerns about the ongoing risk scenario. [Slovic et al, 1990;Alhakam and Slovic, 1994;Slovic et al,1997;Slovic, 1999;Sjoberg, 1998Sjoberg, , 2000 In our comparative analysis, we looked into differences between studies in the way they model popular risk perception, with the aim of investigating their causality direction with respect to WTPs. This information is captured by the RISKPERC variable (Table 5).…”