“…We estimate the following cost of equity regression: where cost of equity, CofE , is estimated using the average of three implied cost of equity capital measures developed in prior literature (MPEG, GM, and Claus and Thomas []) evaluated in Botosan and Plumlee [] and Easton and Monahan []. The forecasts of future earnings in all three methods are based on the approach proposed in Li and Mohanram [] to address concerns that optimistic analysts' forecasts lead to biased estimates of implied cost of capital (see Easton and Monahan [], Kothari, Li, and Short []). Following prior research (Francis et al.…”