Evaluating cultural industries: investigating visitors' satisfaction in theatres

Boerner, Sabine; Moser, Volker; Jobst, Johanna

doi:10.1080/02642060902960792

Cited by 32 publications

(56 citation statements)

References 46 publications

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“…More precisely, determinants representing the emotional response (i.e., involvement, b = .18, and empathy, b = -.03) have the highest impact on the evaluation of a visit to the theater, followed by the cognitive (i.e., complexity, b = -.13) and the conative (i.e., thought-provoking impulses, b = .09 and animation for communication, b = .02) responses. This result is in line with the findings by Boemer et al (2010Boemer et al ( , 2011, who discovered the emotional dimension of a theatrical event to be slightly more important for visitor's overall evaluation of a theatrical event than the cognitive dimension.…”

Section: Discussionsupporting

confidence: 94%

“…Whereas Jobst and Boemer (2011) exclusively focus on opera, Boemer et al (2011) refer to theater. The latter study investigated visitor's satisfaction with their subjective experience in theater.…”

Section: Literature Review and Research Questionmentioning

confidence: 99%

“…Evers- mann, 2004;Jobst, 2007; six items), empathy (cp Jobst, 2007; . four items), identification (cp Boemer et al, 2011;. …”

mentioning

confidence: 99%

“…; five items), quality of acting (five items), stage setting (five items), and stage direction. Stage direction was divided into three subdeterminants, namely, perceived quality of staging (cp Boemer et al, 2011 ;. six items), fit within different aspects of the production (cp.…”

mentioning

confidence: 99%

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Enjoying theater: The role of visitor’s response to the performance.

Boerner

Jobst

2013

Psychology of Aesthetics, Creativity, and the Arts

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In the literature, there is broad agreement on the relevance of visitor's cognitive and emotional reaction to a theatrical performance. However, research on the relative importance of visitor's response for their overall subjective evaluation of a visit to the theater is rare. Addressing this research gap, this article investigates the relative impact of visitor's cognitive, emotional, and conative response to a performance for their overall subjective evaluation of a visit to the theater. A study of 2,795 visitors viewing 44 performances in 12 German-speaking theaters reveals visitor's emotional (i.e., involvement and empathy), cognitive (i.e., complexity), and conative (i.e., thought-provoking impulses, animation for communication) responses to a performance as significant determinants of their overall evaluation of a visit to the theater.

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Section: Discussionsupporting

confidence: 94%

Section: Literature Review and Research Questionmentioning

confidence: 99%

“…Evers- mann, 2004;Jobst, 2007; six items), empathy (cp Jobst, 2007; . four items), identification (cp Boemer et al, 2011;. …”

mentioning

confidence: 99%

mentioning

confidence: 99%

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Enjoying theater: The role of visitor’s response to the performance.

Boerner

Jobst

2013

Psychology of Aesthetics, Creativity, and the Arts

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“…When it comes to arts marketing, Butler accordingly points to its 'product orientation' rather than 'consumer' or 'customer' orientation (2000: 359; see also Boerner et al 2011). This may be particularly true both of 'alternative' and fringe theatre.…”

Section: Marketing Theatrementioning

confidence: 97%

Authorship in stage adaptations of ‘inherited tales’: A survey approach

Sunderland

2014

Journal of Adaptation in Film &Amp; Performance

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authorship in stage adaptations of 'inherited tales': a survey approach abStract For a range of reasons, there is a dearth of empirical work on stage adaptations of 'inherited tales', both individually and in general; this is in contrast to work on film adaptations. This article starts by exploring epistemological and methodological reasons for this, and then proposes an alternative: analysis of bodies of texts about stage adaptations. To exemplify this,

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The impact of primary service and servicescape on customer satisfaction in a leisure service setting: an empirical investigation among theatregoers

Jobst

Boerner

2015

J of Philanthropy and Mktg

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• This paper investigates the effects of perceived primary service and perceived servicescape on customer satisfaction in theatres. According to a questionnaire study, among n = 2897 theatregoers in 12 German-speaking theatres, factors pertaining to the perceived primary service are most influential on customer satisfaction (in particular, the perceived artistic quality, followed by visitors' emotional and cognitive response to the performance). Contrariwise, factors pertaining to the perceived servicescape (i.e. seating and view; other customers' behaviour) are only of minor relevance for customer satisfaction. Furthermore, the influence of both perceived primary service quality and perceived servicescape quality on customer satisfaction is subject to moderating individual factors, such as visitors' theatrical competence and their motivation for attending a theatre performance.

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Evaluating cultural industries: investigating visitors' satisfaction in theatres

Cited by 32 publications

References 46 publications

Enjoying theater: The role of visitor’s response to the performance.

Enjoying theater: The role of visitor’s response to the performance.

Authorship in stage adaptations of ‘inherited tales’: A survey approach

The impact of primary service and servicescape on customer satisfaction in a leisure service setting: an empirical investigation among theatregoers

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