2023
DOI: 10.1371/journal.pone.0286077
|View full text |Cite
|
Sign up to set email alerts
|

Evaluating factors influencing customers’ intention to eat Korean cuisine “Samgyeopsal” in the Philippines: A structural equation model forest classifier approach

Ardvin Kester S. Ong,
Yogi Tri Prasetyo,
Atheena Rhezelle B. Manguray
et al.

Abstract: Samgyeopsal has become a widely popular cuisine in the Philippines since 2014. The rise of Samgyeopsal is evident worldwide as it is available in countries such as the United States, Northern, and Southern Asia. This study aimed to explore the intention to eat Samgyeopsal during the COVID-19 pandemic utilizing structural equation modeling and random forest classifier. With a total of 1014 responses collected online, the result showed that utilitarian and hedonic motivation, Korean influence, and attitude led t… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...

Citation Types

0
0
0

Year Published

2024
2024
2024
2024

Publication Types

Select...
1

Relationship

0
1

Authors

Journals

citations
Cited by 1 publication
references
References 78 publications
0
0
0
Order By: Relevance