Evaluating Gender Bias in Film Dialogue

Istead, Lesley; Pocol, Andreea; Siu, Sherman

doi:10.1007/978-3-031-08473-7_37

Cited by 4 publications

(1 citation statement)

References 7 publications

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“…Our quantitative exploration probes the nexus between gender bias in movie posters and its counterpart in film dialogue. To gauge bias in movie dialogue, we relied on data from a previous study [61], wherein the authors meticulously assessed gender bias in cinematic dialogues. Crucially, both the dialogue data from this study and our movie poster data originate from the same repository, the Open Movie Database (OMDb), ensuring congruency in the datasets.…”

Section: Comparison Of Gender Bias Between Movie Posters and Movie Di...mentioning

confidence: 99%

The Gender Bias and Representation in Movie Posters: A Study of 60 Years of Film

Song

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Movie posters, as the frontline marketing tools, significantly shape audience expectations and perceptions, making their analysis crucial for understanding broader industry trends. This study quantifies "gender bias" in movie posters, defined through the disproportionate representation and prominence of male versus female characters, considering their visibility, spatial positioning, and size. Employing novel analytical techniques, we examined a dataset of 167,322 movie posters and observed a prevalent male bias. This bias is consistent across genres, geographical regions, and decades, though variations exist: action and adventure genres display pronounced male bias, while romance genres show more balanced representations. Additionally, movies exhibiting male bias tend to achieve higher box office revenues and ratings. Despite the study's constraints, such as its binary gender approach and focus on a single poster version, our findings underscore the need for addressing gender representations in movie marketing materials and suggest avenues for future research in this domain. Bias Scores of Movie Posters and Movie Dialogue. The map visualization displays the geographic distribution of the countries analyzed in our study and highlights their respective correlation coefficients. The color represents the correlation coefficient, with warm colors indicating a positive correlation and cool colors indicating a negative correlation.The intensity of the color reflects the magnitude of the correlation coefficient, with darker shades indicating a stronger correlation. . . . 5.1 Temporal Evolution of Male Bias Ratio in Movie Posters: The line plot showcases the annual variation in the male bias ratio observed in movie posters between 1960 and 2019.

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Section: Comparison Of Gender Bias Between Movie Posters and Movie Di...mentioning

confidence: 99%

The Gender Bias and Representation in Movie Posters: A Study of 60 Years of Film

Song

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An Evaluation of Gender Bias in 167K Movie Posters

Song,

Pocol,

Istead

2024

Lecture Notes in Networks and Systems

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Exploring the Factors Contributing to Low Women Participation in the Kwazulu-Natal Film Industry

Buthelezi,

Cele,

Nxumalo

et al. 2024

JSDS

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Globally, there is a stark gender imbalance in the film industry, and this is true for the KwaZulu-Natal film industry. There is an underrepresentation of women in production and executive positions, suggesting barriers to entry that discourage women from pursuing a lucrative career in the film industry. A quantitative research approach and an online structured questionnaire were used as a guide to investigate the causes of the low representation of women in the KZN film industry. The target population for this study was 34 women in the film sector. This study offers valuable insight regarding the status of women's participation in the KZN film industry and the challenges they face in this sector. The results suggest that investors prefer males in the industry and the barriers to entry are favorable to those with financial muscle and connections which has limited women's participation in the industry. Common themes included lack of support, lack of long-term opportunities, lack of funding and limited resources, lack of strong women narratives in the film roles, nepotism, lack of connections, and sexual harassment. This study recommends that there is a need for the industry to foster more female-targeted local and international internship programs and the provision of mentorship programs that pair experienced female professionals with aspiring women in the film industry. Furthermore, there is an urgent need for the establishment of labor unions and policy formulation in the film industry to deal with issues of transformation, inclusivity, diversity, safety of women, and equality.

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Evaluating Gender Bias in Film Dialogue

Cited by 4 publications

References 7 publications

The Gender Bias and Representation in Movie Posters: A Study of 60 Years of Film

The Gender Bias and Representation in Movie Posters: A Study of 60 Years of Film

An Evaluation of Gender Bias in 167K Movie Posters

Exploring the Factors Contributing to Low Women Participation in the Kwazulu-Natal Film Industry

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