Evaluating Global Integrated Transportation Application for Mega Event: Role of Trust and Exchanging Personal Information in Mobility as a Service (MaaS)

The Impact of Privacy and Security Attitudes and Concerns of Travellers on Their Willingness to Use Mobility-as-a-Service Systems

“…In our study we did not find any relationship between data privacy/security attitudes/concerns and MaaS usage, however, we found that trust, and more specifically trust in a (commercial and governmental) website's handling of users' personal data, does positively predict our participants' intentions to use MaaS. This result is in line with previous research on MaaS, which identified trust in the provider as relevant and a positive predictor of willingness to adopt MaaS [2], [21], [22], and more importantly, this result is in line with a long tradition of research that identifies trust on website as a core positive predictor of people's intentions to use or buy from online service providers.…”

“…In fact, while some studies concluded that privacy and security concerns could negatively affect travellers' decisions to adopt MaaS [9], [7], some found that these concerns had no impact [6], [17] and others reported mixed results [16], [17]. Furthermore, past studies have seldom considered the role played by trust in the providers [2], [21], [22] and, to the best of our knowledge, no study has simultaneously measured the impact of privacy and security attitudes/concerns and trust in the providers on travellers' willingness to use MaaS systems. Our work therefore fills this gap, in addition to also looking at two other factors (having been a victim of information misuse and the frequency with which one has heard of information misuse) that may affect travellers' decisions to use MaaS systems.…”

“…Although trust of travellers has been widely considered as having a crucial role in the implementation of MaaS systems [8], [21], its impact on travellers' willingness to use MaaS systems has been seldom studied. This is surprising considering the following aspects: a) there is a vast literature on the role that trust plays on consumers' acceptance of esellers and e-services, b) research on MaaS has shown that trust in the MaaS providers is positively associated with intentions to purchase MaaS bundles [22], and c) research on MaaS has shown that individuals would wish for the government (admittedly a respectful and trustful stakeholder) to play an active role in the service (both as an overseer or a provider) [2], [21], [22]. We consider the low number of studies assessing and measuring the impact that trust in the MaaS providers and its impact on travellers' intention to use MaaS as an important gap in the literature.…”