Evaluating governmental tourism websites in Egypt using Search Engine Optimization tools

Abstract

Due to the increasing need of organizations to improve their online presence, search engine optimization tools (SEO) have emerged to monitor page hit ratio and hit frequency by users, particularly for governmental tourism organizations which are a target source of information for tourists. Therefore, nine Egyptian governmental tourism websites were chosen for a comparative analysis through SEO tools such as Traffic Estimate, Google trends, Alexa, Similarweb, SEMrush, SEO analyzer, and MOZ (open site explorer). For each SEO tool check, a rank is given, then the average of ranks is calculated to rank the selected websites. Findings revealed that websites face a lot of issues which have a negative impact on its efficiency. Meanwhile, Egyptian Tourism Board website has the highest rank and Ministry of Tourism and Antiquities website is in the second rank.

Leadership Within the Organization

“…Leaders are required to act proactively for attractive and developing the appropriate talent and allocating sufficient funding, partnering and collaborating with various organizations by prioritizing the ethical implication. Leaders are considered to be the core source of influence in terms of different organizational variables and productivity (Badran and Khalifa, 2016). It is imperative for the business leaders to understand the AI application and its risks and benefits in the business organization and how it would fit in the strategic plan.…”