“…Content studies prescribe what to change and propose methods to design service offerings (Nordin et al, 2013), evaluating new service offerings from a viewpoint of customer acceptability (Lee et al, 2015), how to deliver customer experiences (Carreira et al, 2013), goods-services blueprinting (Geum and Park, 2011), and visualisations that aid uncertainty and communication. These include strategies that increase services (Dimache and Roche, 2013), new organisational structures (Biege et al, 2012), techniques that support service cost estimating through life costs (Settanni et al, 2014), dealing with uncertainty (Erkoyuncu et al, 2013), pricing and bidding (Kreye et al, 2014), techniques to develop cost sharing to create capacity to deliver services, simulations (Alix and Zacharewicz, 2012;Datta et al, 2013), and activity-based process modelling (Kerley et al, 2011).…”