Evaluating Saudi Corporate Companies Online Recruitment

Khan, Tahreem Noor

doi:10.22158/jbtp.v5n1p9

Cited by 1 publication

(1 citation statement)

References 21 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…In spite of this, based on previous research conducted by (Landers and Schmidt, 2016;McDonald and Thompson, 2016), Hooley (2017) posits that organizations as employers are making considerable use of the internet for the purpose of talent attraction in the recruitment and screening of potential job applicants. Furthermore, a thorough scrutinization of the top ten Forbes listed Saudi corporate websites by Khan (2017) revealed that potential talents were attracted by organizations having attractive corporate and career websites. Likewise, commercial banks are making use of career websites to portray the banks' specific employer image such that an online search of banks' career websites disclose unique arrangement of information targeted at the talent market (Amine et al, 2013).…”

Section: Career Websitesmentioning

confidence: 99%

Role of organizational career websites for employer brand development

Gunesh

Maheshwari

2019

IJOA

View full text Add to dashboard Cite

Purpose The paper aims to demonstrate the utilization of banks’ career website for publicizing the employer branding strategy to enable effective strategic talent relationship management through talent attraction, engagement and retention. Design/methodology/approach A qualitative approach using purposive sample comprising HR professionals involving HR directors, reward managers and talent relationship managers, participated in semi-structured interviews. Findings This paper provides empirical insights on the use of career websites to disseminate the employer brand. The findings reveal the presence of recruitment orientation career websites across the banking sector. It also conveys HR practitioners’ suggestions for revamping the banks’ career websites to a more screening orientation approach for greater interactivity by both the internal and external talent pools. Research limitations/implications The paper depicts the importance attributed around the utilization of career websites in promoting the employer brand by the HR community across the banking sector. It provides clear insights about the specific contents of career websites to enable sustainable talent attraction, engagement and retention. Originality/value This paper provides a qualitative insight to the study of employer branding and career websites. Whereas most previous research on career websites have been of a quantitative nature relying predominantly on fictitious websites, having mostly undergraduate students as research participants. This study contributes enormously to the existing literature and practice by unveiling the perceptions of HR professionals on the dissemination of the employer brand through the career website.

show abstract