1987
DOI: 10.1007/bf00411480
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Evaluating service firms: Approaches with policy recommendations

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Cited by 7 publications
(5 citation statements)
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“…Our results are consistent with others' suggestions that outputs will be of greatest importance to consumers (Murphy and Ross, 1987;Parasuraman et al, 1991b). However, previous researchers have argued for the importance of each of the three dimensions.…”
Section: Studysupporting
confidence: 93%
See 1 more Smart Citation
“…Our results are consistent with others' suggestions that outputs will be of greatest importance to consumers (Murphy and Ross, 1987;Parasuraman et al, 1991b). However, previous researchers have argued for the importance of each of the three dimensions.…”
Section: Studysupporting
confidence: 93%
“…The outcome dimension includes functional and sociopsychological outcomes such as accomplishment of the marketing department's goals, perceived effectiveness of the relationship, and conflict. Murphy and Ross (1987) advocate a systems approach to evaluating service firms. They state that "the processing and feedback stages, as well as inputs and outputs, are all crucial in gaining a complete evaluation of [service] firms" (p. 365).…”
Section: Assessment Of Input Qualitymentioning
confidence: 99%
“…Experience gained from this project should lead to further improvements in focus and methodology of subsequent research. For example, more sophisticated and balanced scales, a larger sample and/or response rate, and more specific repair questions may be needed to get a more accurate reading on some service categ~ries.~ Finally, *For additional policy and research implications, see Murphy and Ross (1986). 'Maynes et al (1977) recommend that 25 respondents per firm are needed before data are sufficiently reliable, and Consumers' Checkbook reports only on firms rated by at least ten respondents.…”
Section: Discussionmentioning
confidence: 99%
“…According to Phan et al (2021), research on service quality in the maritime sector and ports has not been widely conducted in the literature. The first studies on evaluating port services were conducted in the late 20th century by Foster (1979), Slack (1985) and Murphy and Ross (1987), who merged the concepts of PSQ and port selection by asking survey participants to identify the key factors for selecting a port.…”
Section: Systematic Literature Review Of Port Service Quality (Psq) M...mentioning
confidence: 99%