PurposeThe research aims to assess the relationship between ecological innovation, green productivity, sustainable development and agricultural productivity in Vietnam. The agricultural sector of Vietnam has been observed with new opportunities which have fostered its productivity and growth.Design/methodology/approachThe study uses a range of methods where initially, the researcher used descriptive analysis, cointegration and unit root tests. Secondly, Quantile Autoregressive Distributed Lag (QARDL) is used to assess the short and long run effects. The QARDL methodology is employed to capture the relationship between variables. Through this approach, the researcher is able to examine the scale of the interaction between dependent and independent variables.FindingsThe unique findings drawn through statistical techniques are also a great addition to the context of literature related to Vietnam’s agricultural productivity. Practical insights can also not be denied as the study provides beneficial guidelines for Vietnam’s agricultural sector to refine agricultural productivity.Research limitations/implicationsScholars are advised to use strong literary techniques to overcome these limitations and give a more thorough investigation into the same ideas. The availability and dependability of data was one of the primary challenges in carrying out this study. Vietnam has made significant advances in the collection and documentation of agricultural data, but there might still be gaps in the availability of thorough and current data on ecological innovation, green production and sustainable development.Originality/valueVietnam’s unique socioeconomic, cultural and environmental features influence how ecological innovation, green productivity, sustainable development and agricultural production are interconnected. Consequently, consideration should be taken when applying the results to various scenarios.