2012
DOI: 10.1177/1524839912469378
|View full text |Cite
|
Sign up to set email alerts
|

Evaluating Social Media’s Capacity to Develop Engaged Audiences in Health Promotion Settings

Abstract: Use of social media in health promotion and public health continues to grow in popularity, though most of what is reported in literature represents one-way messaging devoid of attributes associated with engagement, a core attribute, if not the central purpose, of social media. This article defines engagement, describes its value in maximizing the potential of social media in health promotion, proposes an evaluation hierarchy for social media engagement, and uses Twitter as a case study to illustrate how the hi… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
1
1
1
1

Citation Types

4
171
1
4

Year Published

2014
2014
2022
2022

Publication Types

Select...
5
3
2

Relationship

0
10

Authors

Journals

citations
Cited by 185 publications
(180 citation statements)
references
References 6 publications
4
171
1
4
Order By: Relevance
“…Thus, the community relationship category contained organizing online activities, entertainment involving fans, and fanship through the expression of emotion. Mamic & Almaraz, 2013;Neiger, Thackeray, Burton, Giraud-Carrier, & Fagen, 2013), I examined the numbers of total tweets, followers, favorites, and retweets as well as public messages (PM), retweets (RT), tweets with hyperlinks, and tweets with hashtags in order to examine the degree of sports organizations'…”
Section: Lovejoy and Saxtonmentioning
confidence: 99%
“…Thus, the community relationship category contained organizing online activities, entertainment involving fans, and fanship through the expression of emotion. Mamic & Almaraz, 2013;Neiger, Thackeray, Burton, Giraud-Carrier, & Fagen, 2013), I examined the numbers of total tweets, followers, favorites, and retweets as well as public messages (PM), retweets (RT), tweets with hyperlinks, and tweets with hashtags in order to examine the degree of sports organizations'…”
Section: Lovejoy and Saxtonmentioning
confidence: 99%
“…In healthcare, the purposes stated by agencies include communicating with consumers/patients; sharing information; improving clinical outcomes; speeding up innovations; managing reputation and brand; building customer relations; handling patient care and management; disseminating critical information; expanding reach to a broader audience; and fostering public engagement and partnership (CSC, 2012;Neiger, Thackeray, Burton, Giraud-Carrier & Fagen, 2012). While in the private sector, social media is focused more toward advertising and branding purposes beyond communication.…”
Section: Current Usage and Purposes Of Social Mediamentioning
confidence: 99%
“…They can get people involved in creating environmental and social conditions. In other words, partnerships and participation are viewed as the culmination of social media [51].…”
Section: Potentials Of Social Media In Health Communicationmentioning
confidence: 99%