Evaluating sponsorship through the lens of the resource-based view: The potential for sustained competitive advantage

Jensen, Jonathan A.; Cobbs, Joe; Turner, Brian

doi:10.1016/j.bushor.2015.11.001

Cited by 56 publications

(37 citation statements)

References 21 publications

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“…The First is the content-oriented approach, which asserts strategies that seek attention to gain a long-term competitive advantage, especially for brand positioning [34,36]. Moreover, the resource-based view (RBV) is also supported in developing the foundations of SMS [37,38]. Second, the process-oriented approach is about when and how strategies can be established and applied to planning [39] and learning [40].…”

Section: Linking the Strategic Management System With The Balanced Scmentioning

confidence: 99%

Impact of a Balanced Scorecard as a Strategic Management System Tool to Improve Sustainable Development: Measuring the Mediation of Organizational Performance through PLS-Smart

et al. 2020

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The study was carried out to investigate the empirical effect of a strategic management system on sustainable development by using a balanced scorecard (BSC), as a theoretical lens, and organizational performance, as an intervening variable. The study incorporated a positivism research paradigm in order to address the objective nature of research. As the current study has an empirical and impartial nature, a quantitative method was considered the best method for achieving the research objectives of the study. The study used questionnaires as a data collection instrument. In total, three hundred questionnaires were disturbed among Chinese power companies based in Pakistan. A stratified-random sampling approach was adopted to reach relevant respondents. Partial least squares-structural equation modeling was used for statistical analysis. BSC indicated a positive influence on sustainable development. Additionally, organizational performance depicted partial mediation between the strategic management system and sustainable development. The study underpins the theoretical foundation of a resource-based view (RBV) and a balanced scorecard view of the strategic management system. The findings suggest that non-financial measures have better consequences for employees’ performance, making them ecologically responsive, unlike the financial performance measures used previously. The study suggests taking measures related to wastage and usage of inimitable resources that focus on in-addition rather traditional measures, which can allow sustainable development.

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Section: Linking the Strategic Management System With The Balanced Scmentioning

confidence: 99%

Impact of a Balanced Scorecard as a Strategic Management System Tool to Improve Sustainable Development: Measuring the Mediation of Organizational Performance through PLS-Smart

et al. 2020

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“…Skilled-based training (Human resource development). Skilled-based training and development program enable the employees to impart the required knowledge, skills and attitudes in order to achieve the goals (Jensen et al, 2016). In order to come up to the level where business demands can be catered in future training and development has proven its importance (Chalfin et al, 2016;Apospori et al, 2008).…”

Section: Indirect Job Creation: Pharmaceutical Industrymentioning

confidence: 99%

The Direct and Indirect Impact of Pharmaceutical Industry in Economic Expansion and Job Creation: Evidence from Bootstrapping and Normal Theory Methods

Ahmed¹,

Vveinhardt²,

Štreimikienė³

2018

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The objective of this research article is to examine the role of Pakistan's pharmaceutical industry in job creation opportunities, with the sacred intention to eradicate poverty, and expansion in economic activities. This research is quantitative in nature, and the data is directly gathered through closed-ended questionnaires from 300 respondents. Besides predictors', four mediating variables have also been taken into consideration that contribute indirectly in job creation opportunities. Bootstrapping and Normal theory methods have been employed in order to examine the impact of predictors' and mediating variables. The result of this research confirmed that pharmaceutical industry plays a vital role in job creation in Pakistan. It is further concluded that the pharmaceutical industry has a direct and significant impact in job creation by providing indigenous and direct job opportunities in sales, marketing, and other supporting departments for both skilled and unskilled workers. Pharmaceutical industry also provides indirect job opportunities through other industries, which are very much linked with this industry, such as: pharmaceutical distributors, dealers, retailers, wholesalers, hotel industry, and event management industry. It is also determined that pharmaceutical industry is acting like knowledge and skills imparting institutions. Therefore, skilled-based training and organizational learning are major mediating variables that transform unskilled people into human assets, which further trigger the future job prospects. Since pharmaceutical industry is one of the biggest industries in Pakistan, providing plenteous opportunities of new jobs with consistent growth. Thus, mediating variables such as motivation and interpersonal influence also preceded an active role in new job creation.

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“…A content analysis is rendered systematic and replicable by compressing many words of text into a few content categories based on explicit rules of coding (Weber, 1990), using a number of variables already published in past literature in order to estimate demand (Jensen, Cobbs, & Turner, 2016). The content of these 186 papers was analyzed using ATLAS.ti 1.5.1® software in order to calculate a word count of the most frequently used terms.…”

Section: Methodsmentioning

confidence: 99%

Arts Sponsorship Versus Sports Sponsorship: Which Is Better for Marketing Strategy?

Toscani

Prendergast

2018

Journal of Nonprofit & Public Sector Marketing

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This paper identifies the distinctive features of nonprofit arts sponsorship relative to profit driven sports sponsorship and shows that although arts sponsorship has been little researched, it is a potentially important means of marketing. The methodology employed was a literature review on sponsorship that attempted to distinguish arts sponsorship from sports sponsorship. Then, we present the findings from 23 indepth interviews with arts sponsee managers, to reveal how they see themselves (as sponsees) being differentiated from sports sponsees. The literature and interview findings are brought together in a discussion that highlights the differences between arts sponsorship and sports sponsorship in terms of target audience, the relationship cost/benefit, range of emotions elicited, awareness, marketing metrics, goodwill, and learning potential. Finally, suggestions are made for future research.

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Evaluating sponsorship through the lens of the resource-based view: The potential for sustained competitive advantage

Cited by 56 publications

References 21 publications

Impact of a Balanced Scorecard as a Strategic Management System Tool to Improve Sustainable Development: Measuring the Mediation of Organizational Performance through PLS-Smart

Impact of a Balanced Scorecard as a Strategic Management System Tool to Improve Sustainable Development: Measuring the Mediation of Organizational Performance through PLS-Smart

The Direct and Indirect Impact of Pharmaceutical Industry in Economic Expansion and Job Creation: Evidence from Bootstrapping and Normal Theory Methods

Arts Sponsorship Versus Sports Sponsorship: Which Is Better for Marketing Strategy?

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