“…10, No. 1;2017 respected social leaders, visionaries in their field, often considered as key decision makers (Rogers, 2003), Innovators are Venturesome types who are typically well educated, more likely to take risks, enjoy being on the cutting edge, and are motivated by the idea of being a change agent (Rogers, 2003), The depth to which the innovators implement and confirm a new innovation will particularly influence subsequent decisions of other potential adopters (Orr, 2003;Scollin et al, 2007).…”