Evaluating the Attractiveness Factors of Internet Celebrity Products Using Survey Data

Tan, Xiaolin; Han, Saihong; Zhong, Runting

doi:10.1007/978-3-031-06050-2_6

Cited by 2 publications

(2 citation statements)

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“…With the spread of digital affordance, the mini videos by internet celebrities, also known as social media influencers, web celebrities, microcelebrities, etc., attracted students' attention. In China alone, the number of internet celebrity short videos on social media reached more than 873 million by the end of 2020 (Tan, Han, & Zhong, 2022). One of the factors that contribute to their popularity is the humorous descriptions of certain aspects of their lives that echo the audience's own lives (Delbaere et al, 2021).…”

Section: Internet Celebritiesmentioning

confidence: 99%

“…During the interaction, there are ample opportunities where people from different cultural backgrounds can make spontaneous communication (Ho, 2022). Internet celebrities' influence has been used for marketing (Tan, Han, & Zhong, 2022), industry (Lu, Xie, Zhang, & Li, 2022), linguistic style (Lee, Liu, and Tseng, 2021), etc., but no studies have been conducted for language skills and intercultural communication, and this gap warrants investigation.…”

Section: Internet Celebritiesmentioning

confidence: 99%

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Student Initiative of Producing Their Own Mini Videos for Language Learning

Guenier

2023

International Journal of Computer-Assisted Language Learning and Teaching

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This study explores how students produce their own mini videos using the target language to share experiences and communicate with native speakers. Multimodality is used as a theoretical approach. Class observations and in-depth interviews were used for data collection, which was analysed by theme. The research results indicate that students deem it the agency of their own learning rather than completing the assignments given by the tutor; they gain more from the discussions among their peers and native speakers than from giving the presentations in class only; watching and making comments on their own videos is visually and mentally stimulating, which triggers more thoughts and expressions. Students appreciate the cooperation among themselves, while they also find it challenging to manage their publicity. This research provides empirical evidence on how to encourage students' initiative to improve language skills and enhance intercultural communication competence, which sheds light on reshaping language and intercultural communication education.

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Section: Internet Celebritiesmentioning

confidence: 99%