Evaluating the effectiveness of franchise in tourism

The article describes the main innovative technologies that are successfully applied today in the field of tourism. Approaches to assessing the effectiveness of innovative technologies is especially important in the system of managing the competitiveness of companies in the tourism sector. There are many methods for assessing effectiveness, both quantitative and qualitative methods. This article proposes the method for qualitative assessment of the effect of the use of innovative technologies, such as "Internet maps", which are used as a reference tool and a guide for general acquaintance with the travel area, and "Organizational resources", including electronic reservation tools and electronic payment methods., to the level of corporate image of a tourist company. The assessment is based on the use of the analysis of variance of the research data.

show abstract

“…3. Creating a positive reputation with potential customers, improving the service, forming a feedback system about your company [5]. 4.…”

Section: Introductionmentioning

confidence: 99%

Assessment of efficiency of innovative technologies in tourism

2020

Self Cite

View full text Add to dashboard Cite

show abstract

“…Franchising is one of the development mechanisms that have succeeded in wholesale and retail trade. It is a tool for the multiplication of successful business and cooperation opportunities [3]. In the conditions of various kinds and forms of commercial activity, forms of franchising relationships naturally change.…”

Section: Introductionmentioning

confidence: 99%

Franchising technologies for sustainable economic development

et al. 2018

Self Cite

View full text Add to dashboard Cite

Abstract. The article describes factors of environmental change that cause the need to form new forms of interaction between economically active market subjects for sustainable development of territories. The authors of the article analyze franchising as one of the most flexible forms of interaction in small business. Modern trends in small business show a gradual merger of the production of goods and their trade with the provision of services. It leads to the necessity to create a fundamentally new mechanism that meets the needs of the modern market. The article proposes a new complex model of franchising which combines all the specified forms.

show abstract

The influence of economic factors on the development of the project for the development of cruise transport in Russia

Motorin

Morozova

Antonova³

et al. 2021

E3S Web Conf.

View full text Add to dashboard Cite

The article examines the influence of global and local factors on the planning and implementation of large investment projects in the field of tourism in St. Petersburg. Analyzed the current and long-term political and economic factors that must be taken into account when developing a marketing concept for a cruise tourism project with a point of departure and end of routes in the city. The project includes the creation of an international cruise tourism center and a marine passenger shipping company, including the construction of a sea vessel. The negative influence of such factors as: political and economical confrontation with Western countries, aggravated in the period after 2014; restrictions on cross-border movements; increase in the audience of tourists from Southeast Asia. On the other hand, the implementation of the project can be favorably influenced by such factors as: internal political factors of competition between regional elites, the prevailing culture of cruise shipments on the Baltic Sea in the “ferry” format; the effect of replacing “shortfalls in foreign expenditures”; integration with the opening of the “Lakhta Center” and the direction of cinema tourism. An assessment was made of the degree of influence of these factors on the marketing concept of the project for the development of a cruise message and the terms of its payback.

show abstract

Evaluating the effectiveness of franchise in tourism

Cited by 3 publications

References 7 publications

Assessment of efficiency of innovative technologies in tourism

Assessment of efficiency of innovative technologies in tourism

Franchising technologies for sustainable economic development

The influence of economic factors on the development of the project for the development of cruise transport in Russia

Contact Info

Product

Resources

About