2004
DOI: 10.1068/a36210
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Evaluating the Effects of Place-Marketing Campaigns on Interregional Migration in Sweden

Abstract: During the last few years, Swedish municipalities have become increasingly engaged in competition to attract in-migrants. An important element of these efforts has been the use of placemarketing campaigns and promotion. Very little is known, however, about these attempts in terms of the number of municipalities involved, economic efforts, ways of marketing, target groups, etc. Furthermore, and more importantly, as for place-marketing studies in general, there have been few attempts at evaluation. The author's … Show more

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Cited by 51 publications
(39 citation statements)
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“…This paper set out to analyze the appeal of European regions from a migrant's perspective. In light of the rapidly changing demographic and socioeconomic environments, a region's ability to attract future residents may represent a crucial aspect in determining its development prospects and future economic well being (Champion, 1993; Wilson and Rees, 2003; Niedomysl, 2004; Malecki, 2004). We distinguish between economic, sociodemographic and amenity‐based elements, to analyze the pull of various territorial features for migrants across 133 European regions over a time period of 17 years.…”
Section: Discussionmentioning
confidence: 99%
See 1 more Smart Citation
“…This paper set out to analyze the appeal of European regions from a migrant's perspective. In light of the rapidly changing demographic and socioeconomic environments, a region's ability to attract future residents may represent a crucial aspect in determining its development prospects and future economic well being (Champion, 1993; Wilson and Rees, 2003; Niedomysl, 2004; Malecki, 2004). We distinguish between economic, sociodemographic and amenity‐based elements, to analyze the pull of various territorial features for migrants across 133 European regions over a time period of 17 years.…”
Section: Discussionmentioning
confidence: 99%
“…The appeal of territories for potential migrants has long been acknowledged as a crucial aspect in regional development policies (Champion, 1993; Wilson and Rees, 2003; Niedomysl, 2004). In light of changing demographic and socioeconomic environments, the ability of territories to attract and to compete for future residents (McCann, 2004; Malecki, 2004) has been shown to play a fundamental role in determining a territory's future prospects.…”
Section: Introductionmentioning
confidence: 99%
“…This type of urban branding is primarily aimed at attracting visitors, investors or inhabitants (Niedomysl 2004) and is therefore quite different to the type of urban branding in focus in this article. Nonetheless despite being based on very different motivations and target audiences both these variants of urban branding are representational or narrative story telling aiming at persuading particular audiences 'to see the city' in particular ways (Selby 2004;Jensen 2007).…”
Section: Urban Branding Constructed Place Mythsmentioning
confidence: 99%
“…Hotspots are key to understand possible ways of development. This will include refining place-marketing used by municipalities to increase attractiveness (Niedomysl, 2004). Also, there are several questions connected to the aim such as; what households if any, will live in the countryside and in hotspots?…”
Section: Introductionmentioning
confidence: 99%