Evaluating the Egyptian Official online channels for branding Egypt as a tourism destination

Hefny, Lamiaa

doi:10.21608/ijhth.2020.126187

Cited by 3 publications

(4 citation statements)

References 61 publications

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“…Thus, the success of e-commerce is dependent on the frequency of usage of e-commerce websites by customers and their continuous purchases. If the last-mile logistics of delivery fail to work well or do not work at all, it can lead to customer dissatisfaction an discouragement (Bihua, 2021;Chiu et al, 2014;Hefny, 2021;Kato, 2019;Lu et al, 2018;Wen et al, 2011). Any failures or delays in delivery can negatively impact a customers' experiences and potentially discourage them from engaging in online ordering behavior (Nguyen et al, 2018;Rao et al, 2011).…”

Section: Logistics and Repurchase Intentionmentioning

confidence: 99%

The Relationship Between E-Commerce Last-Mile Logistics and Online Repurchasing Intention in Egypt

عبد الحميد

2024

المجلة الدولية للسياسات العامة في مصر

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The widespread accessibility of the Internet, alongside the rapid advancements in digital technologies, has resulted in a marked surge in the adoption of e-commerce, both on a global scale and within the Egyptian market. Online shopping has increased significantly due to consumers' convenient access to a wide range of goods and services they may purchase anywhere and anytime. This significant change has caused businesses to operate differently and influenced how consumers behave, creating new challenges to overcome and opportunities for businesses to grow. The final customer touchpoint of delivering physical products, last-mile logistics, has always been known for its complexity and cost within the supply chain. This crucial stage involves navigating busy cities, handling large volumes of deliveries, and meeting specific customer needs. Recognizing the importance of last-mile delivery for e-commerce success, this study aimed to uncover the challenges and opportunities to understand its impact on customer satisfaction. Delving into the heart of Egypt's B2C e-commerce scene, this research investigates the relationship between consumer experiences with last-mile logistics and their tendency to repurchase from online platforms. Here, "last-mile logistics" encompasses both the forward delivery of products to customers and the reverse logistics of managing returns. The study focused on consumer electronics, a dominant category in Egypt's online market, accounting for over 60% of online purchases (Statista.com, 2022). The study was applied on Amazon.eg. to account for the diverse performances across different platforms and ensure a comprehensive examination of research hypotheses. The analysis revealed a strong association between order fulfillment, reverse logistics, and the likelihood of repeat online purchasing in Egypt. It also highlighted the pivotal role the refunding process plays for return orders and how these returns are managed.

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Section: Logistics and Repurchase Intentionmentioning

confidence: 99%

The Relationship Between E-Commerce Last-Mile Logistics and Online Repurchasing Intention in Egypt

عبد الحميد

2024

المجلة الدولية للسياسات العامة في مصر

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“…The website provides an interesting storey about the destination The website is helpful for travel decisions (Hefny, 2020) The website provides a good impression of the destination (Halim et al, 2020) The website helps convince visitors to select the destination )…”

Section: Attitude Towards Websitementioning

confidence: 99%

Assessing the Importance of DMOs Websites in Marketing Local Destinations: a Case Study of Minia Governorate)

Omar¹,

Hassan²,

Wafik³

2022

International Journal of Heritage, Tourism and Hospitality

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Destination management organizations (DMOs) are increasingly using the internet as their primary marketing vehicle with the proliferation of online commerce. They are turning to online channels to address the introduction of new behaviors of individuals and visitors with the recent proliferation of the internet. As many potential travellers prefer to look up travel information online. Furthermore, travel information includes itinerary, event calendar, local transportation, hotels, language, currency and visa information. Moreover, customers are increasingly buying their airline tickets online rather than in person. In addition, due to the growing popularity of online transactions, DMOs are increasingly turning to the World Wide Web (WWW) as their primary marketing platform. As well as they are so committed to promoting and presenting their regions that they create official tourism or destination websites. The research is based upon a questionnaire survey distributed to the local population Minia Governorate, and the minia area was represented within the governorate's centres as a sample for data collection. Structural equation modeling is used to examine the relationships between the information Quality provided on the website, the usability of the website and the attitude towards it. The results indicate supporting the marketing of the local destinations through these websites and increasing community awareness of their significance and successful implementation.

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“…Links work properly (Molina et al, 2020;Sotiriadis, 2020) The website is attractive and innovative (Hefny, 2020;Gibbs & Gretzel, 2015) There are tabs on the website (Sanabre, Pedraza, & Vinyals Mirabent, 2020) The site map exists (Halim et al, 2020 ;Chong & Law, 2019) Information Quality…”

Section: Conceptual Framework and Study Hypothesesmentioning

confidence: 99%

“…According to Hadinejad et al (2021), DMOs websites provide travellers with relevant information about the travel destination and help them access up-to-date information about their travel destination (Scholl-Grissemann, Peters, &Teichmann, 2020;Wong, Leung, & Law, 2020;Kanazawa et al, 2021). Such efforts eventually help travellers decide to visit the destination (Lai, 2020;Hefny, 2020).…”

Section: Introductionmentioning

confidence: 99%

Evaluating the Impact of DMO Websites on Travellers’ Attitudes Toward Tourism Destination Selection: A Case Study of Fayoum Governorate

Omar¹,

Hassan²,

Wafik³

2022

International Journal of Heritage, Tourism and Hospitality

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DMO websites have become the preferred source of travel information. As it significantly contributes to connecting the resources of the destination with the needs of visitors. On the other hand, it was discovered that research on the impact of these websites on the Tourist Destination Selection and consumer behaviour, is scarce and lacking. This study investigates evaluating the effectiveness of DMO websites in Tourist Destination Selection and Consumer Behaviour. The research is based upon a questionnaire survey distributed to the local population Fayoum Governorate, and the Fayoum area was represented within the governorate's centres as a sample for data collection. Structural equation modelling is used to examine the relationships between the service Quality provided on the site, its design, information about attractions and accommodations and the attitude towards websites. The results show supporting the promotion of tourist destinations through these websites and increase community awareness of their significance and successful implementation.

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Evaluating the Egyptian Official online channels for branding Egypt as a tourism destination

Cited by 3 publications

References 61 publications

The Relationship Between E-Commerce Last-Mile Logistics and Online Repurchasing Intention in Egypt

The Relationship Between E-Commerce Last-Mile Logistics and Online Repurchasing Intention in Egypt

Assessing the Importance of DMOs Websites in Marketing Local Destinations: a Case Study of Minia Governorate)

Evaluating the Impact of DMO Websites on Travellers’ Attitudes Toward Tourism Destination Selection: A Case Study of Fayoum Governorate

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