“…Crisis management has become a key aspect of all organizations in recent years, particularly for multinational companies such as the one presented in this article. After worldwide cyberattacks such as Wannacry and Not Petya (Backman, 2021), worldwide terrorist threats (Ruggiero & Vos, 2015), the COVID‐19 global pandemic (Capano et al, 2020), and the Suez Canal disaster (Ramos et al, 2021), all organizations recognize that they are at risk of suffering the consequences of crises and must therefore be prepared, including companies (Branquinho, 2018; Dau et al, 2018; Ghadir et al, 2022; Li, 2022; Özkanlisoy & Akkartal, 2021; Rababah et al, 2020; Richardson et al, 2009; Watson et al, 2017). The first stage of such preparation is to set up a dedicated and organized group or cell within the organization that is responsible for managing and responding to crises or emergencies, called a crisis cell.…”