Evaluating the influence of government initiatives and social platforms on green practices of Gen Z: The mediating role of environmental awareness and consciousness

Agrawal, Mini; Kalia, Prateek; Nema, Priyanka; Zia, Adil; Kaur, Kulvinder Kochar; John, Hephzibah Beula

doi:10.1016/j.clrc.2023.100109

Cited by 12 publications

(11 citation statements)

References 72 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Purchase decisions and influences that can be spread by Gen Z, especially those linked in the digital world, will provide an upgrade to sustainable consumption, which previously did not care about the impact of product use on living beings. This is supported by research results from scholars [11] which highlight the importance of social platform influence (SPI) that can be utilized by Gen Z in guiding businesses and marketers in promoting their green initiatives.…”

Section: Willingness To Pay More On Pro-environmental Productmentioning

confidence: 74%

Willingness to Pay and Barriers in Gen Z’s Pro-Environmental Product Consumption

Aisyah,

Cahyasita,

Nugroho

2023

BIO Web Conf.

View full text Add to dashboard Cite

This study investigated the characteristics and preferences of Generation Z consumers concerning pro-environmental products, focusing primarily on their willingness to pay (WTP) and the factors that inhibit such a willingness. Data from 140 respondents were garnered through a 2023 survey. Results indicate a robust willingness within Gen Z to pay a premium for environmentally sustainable products. However, barriers to consumption were also identified, with the price premium being the most significant deterrent. Other inhibitors include perceived benefits, product availability, limited informational sources, product variety, and individual income levels. Female undergraduate students, predominantly single, were the major demographic displaying these characteristics. The findings elucidate that while there’s a strong pro-environmental inclination among Gen Z, the price remains a primary concern. These insights hold crucial implications for stakeholders in the agricultural and environmental sectors, offering direction for producers, marketers, and policymakers aiming to capitalize on this generation’s environmental consciousness while addressing the identified barriers.

show abstract

Section: Willingness To Pay More On Pro-environmental Productmentioning

confidence: 74%

Willingness to Pay and Barriers in Gen Z’s Pro-Environmental Product Consumption

Aisyah,

Cahyasita,

Nugroho

2023

BIO Web Conf.

View full text Add to dashboard Cite

show abstract

“…In the context of Saudi Arabia, customers widely hold that hotels they patronize exhibit a comparable degree of responsiveness and assurance. Consequently, individuals fail to consider these characteristics when assessing their social intelligence quotient (Agrawal et al, 2023). To assess the importance of antecedents on the dependent variable, a bootstrapping technique was employed using Smart PLS3.…”

Section: Discussionmentioning

confidence: 99%

Factors Affecting Service Quality in a Saudi Hotel Industry: A Case Study in Albaha, Saudi Arabia

Zia

2023

IJSSER

Self Cite

View full text Add to dashboard Cite

Purpose of the study: The objective of this study is to examine the factors that influence Service Quality (SQ) in hotels located in Albaha, Saudi Arabia, and evaluate the extent of their influence. Methodology: Data was collected from 500 customers using the SERVQUAL questionnaire, with 327 responses suitable for analysis. Convenience sampling was used, and Smart PLS software aided in data analysis. Main findings: Tangibility and Empathy significantly influenced Service Quality, while Reliability, Responsiveness, and Assurance had negligible impact. Research limitations/implications: This study offers insights for enhancing social intelligence (SQ) in Albaha's hotel industry, highlighting areas for further research. Conclusions: This study reveals that Tangibility and Empathy significantly influence Service Quality in Albaha's hotels, while Reliability, Responsiveness, and Assurance show negligible impact. These findings provide actionable insights for enhancing social intelligence in the local hotel industry and highlight avenues for further research. Novelty/Originality of this study: The study sheds light on the factors affecting service quality in Albaha's hotels, proposing culturally appropriate strategies for improvement.

show abstract

“…Thus, unlike previous studies focused on one or a smaller number of FF, this research opens the spectrum to a greater number of products in order to provide a holistic view of the consumption of this food product type. With a view to the precise definition of the Generation Z age group, we adopted the classification put forth by Agrawal et al [ 72 ], who claimed that anyone born between 1997 and 2012 was referred to as Gen Z. In this line, all individuals aged between 11 and 26 years can be considered Gen Z members.…”

Section: Methodsmentioning

confidence: 99%

Consumption Behaviour towards Branded Functional Beverages among Gen Z in Post-COVID-19 Times: Exploring Antecedents and Mediators

Dimitrova

Ilieva

2023

Behavioral Sciences

View full text Add to dashboard Cite

This study investigates the predictors and mediators of branded functional beverage consumption behaviour (CB) within the Gen Z demographic group in Bulgaria. An integrated model based on two widely known psychosocial theories was developed to examine the relationships between the consumers’ personal values within the value–belief–norm theory and the components of the protection motivation theory (PMT). The conceptual framework included two more influencing factors whose impact had not been researched in depth in previous studies concerning CB—namely, the role of media (RM) and branded functional beverage health benefits (HB). An empirical survey based on 435 Gen Z members aged between 16 and 26 years was conducted. Structural equation modelling was used to analyse the proposed hypotheses. The results revealed that the consumers’ personal values were significant predictors of the PMT threat and coping appraisal components, which, in turn, had a significant positive impact on CB. CB was not directly affected by the branded functional beverage health benefits but was indirectly influenced by the HB via purchase intention toward functional beverages and RM. The study highlighted the important role of RM, which directly and indirectly affected CB. The theoretical and practical implications were discussed, and recommendations were given for raising Gen Z’s awareness of the benefits of functional beverages and increasing their consumer acceptance.

show abstract

Evaluating the influence of government initiatives and social platforms on green practices of Gen Z: The mediating role of environmental awareness and consciousness

Cited by 12 publications

References 72 publications

Willingness to Pay and Barriers in Gen Z’s Pro-Environmental Product Consumption

Willingness to Pay and Barriers in Gen Z’s Pro-Environmental Product Consumption

Factors Affecting Service Quality in a Saudi Hotel Industry: A Case Study in Albaha, Saudi Arabia

Consumption Behaviour towards Branded Functional Beverages among Gen Z in Post-COVID-19 Times: Exploring Antecedents and Mediators

Contact Info

Product

Resources

About