“…Drawing from the alcohol literature, alcohol identity has been found to be associated with alcohol-related outcomes, even after controlling for the effects of non-identity correlates of alcohol outcomes (Lindgren, Ramirez, Namaky, Olin, & Teachman, 2016). In Lindgren, Ramirez, Olin and Neighbors' (2016) study, drinking identity was found to be prospectively associated with alcohol use and problems, even after controlling for injunctive norms, descriptive norms, alcohol expectancies, drinking motives, and implicit identity (e.g., the strength of the association between the self and the concept of drinker in one's memory).…”