2024
DOI: 10.1108/ijcst-07-2023-0099
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Evaluating the sales potential of new products using machine learning techniques and data collected from mobile applications

Rita Sleiman,
Quoc-Thông Nguyen,
Sandra Lacaze
et al.

Abstract: PurposeWe propose a machine learning based methodology to deal with data collected from a mobile application asking users their opinion regarding fashion products. Based on different machine learning techniques, the proposed approach relies on the data value chain principle to enrich data into knowledge, insights and learning experience.Design/methodology/approachOnline interaction and the usage of social media have dramatically altered both consumers’ behaviors and business practices. Companies invest in soci… Show more

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