e uncertainty in the power supply due to uctuating Renewable Energy Sources (RES) has severe ( nancial and other) implications for energy market players. In this paper, we present a device-level Demand Response (DR) scheme that captures the atomic (all available) exibilities in energy demand and provides the largest possible solution space to generate demand/supply schedules that minimize market imbalances. We evaluate the e ectiveness and feasibility of widely used forecasting models for device-level exibility analysis. In a typical device-level exibility forecast, a market player is more concerned with the utility that the demand exibility brings to the market, rather than the intrinsic forecast accuracy. In this regard, we provide comprehensive predictive modeling and scheduling of demand exibility from household appliances to demonstrate the ( nancial and otherwise) viability of introducing exibility-based DR in the Danish/Nordic market. Further, we investigate the correlation between the potential utility and the accuracy of the demand forecast model. Furthermore, we perform a number of experiments to determine the data granularity that provides the best nancial reward to market players for adopting the proposed DR scheme. A cost-bene t analysis of forecast results shows that even with somewhat low forecast accuracy, market players can achieve regulation cost savings of 54% of the theoretically optimal.