Evaluating the Websites of Academic Departments Using the GRA Method
Abstract:The academic world heavily relies on search engine referrals, making SEO particularly relevant in this sector. To effectively improve page rankings, SEO encompasses two primary categories of factors: 'on-page' and 'off-page. ‘The on-page' factors are elements directly controlled on the website itself. These include strategic keyword usage, content quality, meta tags, URL structure, and internal linking. Conversely, 'off-page' factors involve external elements that influence a website's ranking. Examples includ… Show more
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