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Objective: This study explores the potential of ecotourism as a sustainable alternative for Turkey's tourism industry. We aimed to assess the alignment between tourism facilities' self-reported sustainability efforts and their potential implementation.. Theoretical Framework: The study is grounded in ecotourism and sustainable tourism principles, emphasizing environmental responsibility, community well-being, and long-term tourism viability. Method: Content analysis examined sustainability-related keywords and dedicated sustainability pages on the websites of 161 tourism facilities in Muğla. Results and Discussion: While 104 facilities used sustainability keywords, only 4 possessed recognized sustainability certifications. Limited details on dedicated sustainability pages suggest these keywords may be primarily for marketing. This highlights a potential gap between rhetoric and reality. Research Implications: The study emphasizes the limitations of website analysis for assessing sustainability practices. Future research should incorporate on-site visits, stakeholder interviews, and a deeper marketing analysis. Originality/Value: This research contributes by demonstrating the limitations of website content analysis and highlighting the need for a more holistic approach to assessing ecotourism practices in Turkey. This knowledge can guide stakeholders towards promoting a more responsible and sustainable future for Turkish tourism.
Objective: This study explores the potential of ecotourism as a sustainable alternative for Turkey's tourism industry. We aimed to assess the alignment between tourism facilities' self-reported sustainability efforts and their potential implementation.. Theoretical Framework: The study is grounded in ecotourism and sustainable tourism principles, emphasizing environmental responsibility, community well-being, and long-term tourism viability. Method: Content analysis examined sustainability-related keywords and dedicated sustainability pages on the websites of 161 tourism facilities in Muğla. Results and Discussion: While 104 facilities used sustainability keywords, only 4 possessed recognized sustainability certifications. Limited details on dedicated sustainability pages suggest these keywords may be primarily for marketing. This highlights a potential gap between rhetoric and reality. Research Implications: The study emphasizes the limitations of website analysis for assessing sustainability practices. Future research should incorporate on-site visits, stakeholder interviews, and a deeper marketing analysis. Originality/Value: This research contributes by demonstrating the limitations of website content analysis and highlighting the need for a more holistic approach to assessing ecotourism practices in Turkey. This knowledge can guide stakeholders towards promoting a more responsible and sustainable future for Turkish tourism.
Tourism carrying capacity in scenic areas refers to the maximum number of visitors a site can accommodate while maintaining safety and ensuring a satisfactory visitor experience. Effective management of carrying capacity is crucial for ecological preservation, operational efficiency, and visitor safety. This study focuses on the Maiji Mountain Grottoes in China, employing both simulation and field experiments to examine how varying walking speeds and queue formations affect the site’s carrying capacity. Simulation results reveal that, compared to lateral queue formations, linear queue formations exert a more pronounced negative impact on carrying capacity, with an impact coefficient of 0.56. Field observations further demonstrate that carrying capacity is closely tied to visitor activity patterns. This study introduces more innovative ideas: one is the strategy of zoning analysis within the same scenic spot, and the other is a more careful consideration of tourist queue formation. The findings provide valuable methodological insights for future research on tourism carrying capacity and for developing strategies to enhance tourist management in scenic areas.
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