Evaluating travel website motivational communication using a structural equation modelling approach

Kah, Junghye Angela; Lee, Choong‐Ki; Chung, Namho

doi:10.1002/jtr.796

Cited by 26 publications

(10 citation statements)

References 74 publications

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“…Despite the relevance of this topic on the consumer behavior literature, the empirical evidence available regarding the influence of information value on consumer behavior in tourism and hospitality is very limited (Cho and Sung, 2012;Tang and Jang, 2014). The few studies developed in this field have supported the influence of information value on tourism Web sites' motivational effectiveness (Kah et al, 2010), the performance of travel destination Web sites (Cho and Sung, 2012) or destination image formation (Tang and Jang, 2014). However, very few papers has explicitly examined how the information value perceived on user-generated contents influences behavior, particularly, in the case of review Web sites and hotel interactive Web sites.…”

Section: Information Valuementioning

confidence: 99%

How online search behavior is influenced by user-generated content on review websites and hotel interactive websites

Herrero

Martín

Hernández

2015

International Journal of Contemporary Hospitality Management

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Purpose-This paper is a further step in research on consumer psychology of hospitality, since it investigates how online search behavior of users (particularly, information search and choice) is influenced by the opinions of other people in a new context characterized by the generalized use of web 2.0 applications. In particular, this study develops a theoretical model to explain the influence on behavior, as perceived by the individual, of user-generated content on web 2.0 applications. Design/methodology/approach-Empirical research was carried out in the hotel sector in Iberian Peninsula, where two web 2.0 applications are especially relevant for users: the review websites and the hotel interactive websites. A qualitative method (in-depth interviews with hotel managers) and a quantitative technique (personal surveys to a sample of 830 users) were used to conduct this research. Findings-The results indicates that the perceived influence on behavior of the user-generated content on these web 2.0 applications is determined, in both cases, by the value of the information, the credibility of the sources, and the degree of similarity between the user and the creators of content. Originality/value-This paper is the first study in the hospitality literature that develops and empirically tests an integrative model explaining the perceived influence on behavior of usergenerated content on web 2.0 applications. Practical implications-Firms should have an active presence in the review websites and the hotel interactive websites, and use these platforms for market research and communication. Firms should engage users to post content, support their credibility, and facilitate the evaluation of the content generators' similarity.

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Section: Information Valuementioning

confidence: 99%

How online search behavior is influenced by user-generated content on review websites and hotel interactive websites

Herrero

Martín

Hernández

2015

International Journal of Contemporary Hospitality Management

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“…To date, MLT has only had limited cross-cultural analysis. For example, in Eastern Asian work settings, the work of Kah, Lee, and Chung (2010) indicated positive relationships between the use of motivating language by supervisors and e-communications with subordinates. In addition, e-mail communication and the use of motivating language by supervisors were also found in a Taiwanese setting (Wang, Chang-Tseh, Kai-Tang, & Menefee, 2009).…”

Section: Motivating Language Theorymentioning

confidence: 99%

An Application of Motivating Language Theory in Mexican Organizations

Madlock

Sexton

2015

International Journal of Business Communication

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The purpose of the current study was to extend organizational communication scholarship by examining the influence of culture on the use of motivating language by supervisors in Mexican organizations. Furthermore, the influence of motivating language on employees’ perceptions of their supervisors’ communication competence and their own job satisfaction and organizational commitment was examined. Participants included 158 full-time employees from a number of organizations located in Mexico. The current findings indicate that supervisors in organizations located in Mexico, tend to use direction-giving language most frequently followed by meaning-making language and empathetic language. Direction-giving language was also indicated as the greatest predictor of communication and organizational outcomes. A discussion of the current findings highlighting expectancy violations theory was also offered.

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“…The proliferation of the Internet and other technological innovations has transformed the structure of the tourism industry (Wöber, 2003;Buhalis, 2004;Chathoth, 2006;Chalkiti & Sigala, 2008;Kim, Lee & Law, 2008) as well as affected how tourism destinations are perceived and consumed (Bennett, 1993;Doolin, Burgess & Cooper, 2002;Sigala, 2005;Buhalis & Zoge, 2007;Govers, Go & Kumar, 2007). Past studies have indicated that the ultimate goal of the use of Internet technology or Web-based destination marketing is to provide desired travel information through a vicarious experience of the destination in order to persuade potential tourists to take action to visit a destination (Cho, Wang & Fesenmaier, 2003;Sigala, 2003;Racherla, Hu & Hyun, 2008;Kah, Lee & Chung, 2010;Hernández-Méndez, Muñoz-Leiva & Sánchez-Fernández, 2013). Kaplanidou and Vogt (2006) point out that information communication technology can present substantial travel information about destinations to potential travelers for 'satisfying the goal of acquiring functional and esthetic trip information as a preparatory step to the trip intention phase ' (p. 205).…”

Section: Introductionmentioning

confidence: 99%

Exploring the Implications of Virtual Reality Technology in Tourism Marketing: An Integrated Research Framework

Huang

Backman

et al. 2015

Journal of Tourism Research

467

267

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The proliferation of the Internet and other technological innovations has transformed the structure of the tourism industry as well as affected how tourism destinations are perceived and consumed. The 3D virtual world provides opportunities for destination marketing organizations to communicate with targeted markets by offering a rich environment for potential visitors to explore tourism destinations. However, as of yet, there is little understanding about how to effectively market tourism destinations to virtual world participants who are technology users as well as potential consumers. The purpose of the present study is to develop a research framework that integrates the technology acceptance model (TAM) and self‐determination theory to understand how tourists use a 3D virtual world. Primary data were obtained for this study through self‐administered Web questionnaires. The data were conducted in a laboratory setting with 186 participants. This study contributes to the empirical TAM literature by applying the model to a 3D virtual tourism site. Additionally, this study provides a research framework to capture the entertainment nature of a 3D virtual world by extending the TAM to incorporate psychological elements of self‐determination theory to understand consumer experience. From the perspective of tourism professionals, this study contributes to an understanding of how best to construct informative and interactive tourist destinations in 3D virtual worlds to attract potential online and real‐world tourists. Copyright © 2015 John Wiley & Sons, Ltd.

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Evaluating travel website motivational communication using a structural equation modelling approach

Cited by 26 publications

References 74 publications

How online search behavior is influenced by user-generated content on review websites and hotel interactive websites

How online search behavior is influenced by user-generated content on review websites and hotel interactive websites

An Application of Motivating Language Theory in Mexican Organizations

Exploring the Implications of Virtual Reality Technology in Tourism Marketing: An Integrated Research Framework

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