Evaluating US smokers’ willingness to pay for different cigarette packaging designs before and after real-world exposure in a randomised trial

Stone, Matthew D.; Dimofte, Claudiu V.; Strong, David R.; Pulvers, Kim; Crespo, Noé C.; Leas, Eric C.; Pierce, John P.

doi:10.1136/tobaccocontrol-2021-057071

Cited by 4 publications

(1 citation statement)

References 36 publications

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“…When first exposed to the different package designs before randomization, participants demonstrated considerable aversion to the GWL packs compared with the blank and standard US packs used in the other study arms, 19 and these reactions were confirmed by an online willingness to pay study that explored purchase choices when multiple different packaging options were varied. 31 If this aversive reaction prompted smokers in the GWL pack group to hide their packs, we might expect an immediate increase in pack hiding after participants received their study packs. However, it took weeks to reach a stable level of pack hiding, which was then maintained throughout the intervention.…”

Section: Discussionmentioning

confidence: 99%

Effect of Graphic Warning Labels on Cigarette Pack–Hiding Behavior Among Smokers

et al. 2022

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Key Points Question Do graphic warning labels (GWLs) on cigarette packs affect pack-hiding behavior among smokers in social settings? Findings In this randomized clinical trial of 357 smokers, repackaging cigarettes with GWLs significantly increased the percentage of smokers who reported pack-hiding behavior at least some of the time from 41% to 57% through the intervention period. However, the inclusion of GWLs on cigarette packs had no effect on smoking behavior. Meaning This study’s findings suggest that including GWLs on cigarette packs increase pack-hiding behavior among smokers, which may be in response to aversive social reactions to displaying GWL packs.

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Section: Discussionmentioning

confidence: 99%

Effect of Graphic Warning Labels on Cigarette Pack–Hiding Behavior Among Smokers

et al. 2022

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Demand for 5G from residential customers in Germany: a quantitative online survey using the Van Westendorp method

Ebert,

Winzer

2024

J Revenue Pricing Manag

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To investigate the demand for 5G in Germany, we applied the Van Westendorp Method (VWM) to measure willingness to pay (WTP) and price sensitivity (N = 504). The results show that more than half already own a 5G smartphone and these customers are less price sensitive. The accepted price range for the monthly 5G surcharge ranges between 10.00 and 15.40 Euros. Two thirds want more transparency in 5G pricing, while price is the most crucial factor (4.2/5.0), followed by data volume (4.1/5.0) and network operator/coverage (4.0/5.0). The results are particularly interesting for providers as the target group for 5G is quite diverse.

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Differentiating Reasons for Young Adult E-cigarette Use Using Maximum Difference Choice Models

Stone

Braymiller

Strong

et al. 2023

Nicotine and Tobacco Research

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Introduction Understanding the reasons young adults use e-cigarettes (i.e., vape) – and whether these motivations vary across groups – is essential for informing tobacco regulatory efforts. Methods An online panel of young adults who vape (n=230; age=18-30) completed a maximum difference discrete choice task for 15 reasons for vaping. Over 9 choice sets, participants were presented a subset of 5 reasons and selected the most and least important. Hierarchical bayesian analysis estimated the relative importance of each reason. Latent class analysis (LCA) identified groups with similarly ranked reasons for use. Multinomial regression evaluated the association between sample characteristics and class membership. Results Overall, relaxation had the highest probability of being the most important reason for use (14.8%), followed by harm reduction (13.2%), and flavors (10.3%). LCA identified five distinct classes, based on top reasons for use: (1) cessation (cigarette cessation [20.2%]; n=80); (2) dependence (relaxation [20.5%] and unable to quit [19.2%]; n=21); (3) relaxation (relaxation [20.6%]; n=66); (4) socializing (socializing [22.2%]; n=27); and (5) variable (boredom [10.5%] and acceptability [10.2%]; n=36). Participants who were older, smoked cigarettes, or vaped more frequently were more likely to belong to the cessation class while those who were younger or more e-cigarette dependent were more likely to belong to the dependence class. Conclusions Perceived reasons why young adults vape are highly heterogeneous and dependent on the type of user. Tobacco regulatory efforts targeting distinct types of vapers are needed to minimize the adverse public health impact of vaping without compromising appeal for smoking cessation. Implications E-cigarette use remains high among young adults, with flavors, cost, and harm reduction (vs. combustible cigarettes) among the mostly commonly reported reasons for use. Yet, little is known about how relatively important these reasons are to the individual. Leveraging a maximum difference task, young adults’ reasons for use were evaluated on a common interval scale and groups sharing similar reasons identified. Smoking cessation, dependence, relaxation, socialization, and boredom were respectively the most important reasons for use among five classes of vapers. E-cigarette regulatory policies should consider the distinct reasons for use as to not compromise their appeal for smoking cessation.

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Evaluating US smokers’ willingness to pay for different cigarette packaging designs before and after real-world exposure in a randomised trial

Cited by 4 publications

References 36 publications

Effect of Graphic Warning Labels on Cigarette Pack–Hiding Behavior Among Smokers

Effect of Graphic Warning Labels on Cigarette Pack–Hiding Behavior Among Smokers

Demand for 5G from residential customers in Germany: a quantitative online survey using the Van Westendorp method

Differentiating Reasons for Young Adult E-cigarette Use Using Maximum Difference Choice Models

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