2012
DOI: 10.1002/pfi.21252
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Evaluating web usability

Abstract: Web usability focuses on design elements and processes that make web pages easy to use. A website for college students was evaluated for underutilization. One‐on‐one testing, focus groups, web analytics, peer university review and marketing focus group and demographic data were utilized to conduct usability evaluation. The results indicated that an organization's mission, policies, user capabilities, and competitive environment all affect usability. The recommended interventions included interface redesign and… Show more

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Cited by 6 publications
(2 citation statements)
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“…For example, explicit details should be provided to rate the criteria and evaluation of websites should use the same programs and conduct reviews during the same period of time. Further research could also be conducted to get the customer's opinions and feedback on the websites [38][39][40][41][42]. This will allow marketers to understand the importance of a website based on an evaluation from customers.…”
Section: Limitation Of Studymentioning
confidence: 99%
“…For example, explicit details should be provided to rate the criteria and evaluation of websites should use the same programs and conduct reviews during the same period of time. Further research could also be conducted to get the customer's opinions and feedback on the websites [38][39][40][41][42]. This will allow marketers to understand the importance of a website based on an evaluation from customers.…”
Section: Limitation Of Studymentioning
confidence: 99%
“…The analysis shows that most web-based music players have their own different features besides basic functions like login, register, search, etc [3] . However, some web-based music players are not comprehensive enough.…”
Section: Introductionmentioning
confidence: 99%