Evaluating Wireless Technologies in Mobile Payments — A Customer Centric Approach

Abstract

Mobile payments involve the use of a mobile device and one or more wireless technologies. As the field is at an early stage of development, there is still a lot of uncertainty about which of available wireless technologies will lead to the most successful solutions. Cellular networks, Near Field Communication, infrared and Bluetooth are analysed in terms of their suitability for mobile payments. This paper tries to find out which of these technologies can lead to systems that the user will be most likely to accept. Acceptance factors discovered in the author's previous research are used in this analysis: perceived ease of use, usefulness, mobility, trust and cost. The study reveals which of the technologies are likely to best fulfil each of the acceptance criteria.

Past, present and future of mobile payments research: A literature review

“…Several other papers presented market overviews [11,19,53,84], summarizing the state of mobile payments, its challenges or potentials -such papers were classified as 'overviews'. Two of the papers focused in detail on two factors and relationships between them, so they were included in both categories [83,91].…”

“…2 reveals a number of papers that address topics within each of the framework's factors. As a reminder, two of the reviewed papers addressed two factors in detail: one dealt with both Consumers and Merchants [83], and another one with both Consumers and Technological issues [91].…”

A mobile contactless point of sale enhanced by the NFC and biometric technologies

“…In a recent literature review of mobile payment research (2008), Dahlberg et al (2008) pointed the fact that most of published papers covered very specific technical issues (e.g., security, protocols) and consumer-centric studies (e.g., adoption of the technology). Furthermore, as noticed by Ondrus and Pigneur (2008), there are few papers evaluating the potential of NFC and they provide a very descriptive approach that limits the evaluation (Chen and Adams, 2004;Zmijewska, 2005). This can be explained by the recent emergence of the contactless and mobile payment research and the fact that POSs are often considered as a highly secure piece of hardware on the merchant side and strictly controlled by banks.…”

Mobile Payment: Towards a Customer-Centric Model

“…The customer subgroups in the table refer to the target groups of mCommerce customers, and to customers who use contactless payment for traditional or innovative services [11]. Customers have been found to be willing to accept mPayment services depending on the context of the offer but have not created a strong demand for them [8][9], [11], [13][14][15], [17].…”

“…Value chain models, service models (scenarios), and business models involve the players in the technology enablers and service enablers stakeholder groups [1][2][3][4][5][6][7], [10], [12][13], [25]. The demand side (customers and end-users) has been modelled through acceptance and adoption models to identify critical success factors and barriers to adoption [11], [14][15][16][17], [25][26][27][28][29][30]. This section reviews the relevant findings and proposes a model for the study of the dynamic relationships between the stakeholder groups and between mPayment adopters and stakeholders.…”